Zhang Hu: Focus on achieving brand

On the afternoon of April 17, Gaogong LED hosted the “2013 China Good Products Tour Exhibition and Merchants Conference” hosted by Gaogong LED's “Lighting Channel” and the Hefei Station ended successfully.

In Hefei, where there are no professional lighting stores and lighting distributors scattered in the city's eight integrated homes, the “2013 China Good Products Tour Exhibition and Merchants Conference” still attracts nearly 90 channels from circulation, retail and engineering. The business is on time.

During the period, Ms. Zhang Chao, Director of East China Region of Mulinsen Lighting, Yao Huaiju, Chairman of Zhuhai Jingbo Lighting, Zhang Hu, Deputy General Manager of Marketing, Mao Zilai, Marketing Director of Laiwei Optoelectronics, Lu Guangjun, Deputy General Manager of Anhui Baishxing Electric, and Design of Civil Engineering of China Railway Hefei Construction He Bin, deputy director of the Lighting Branch of the Institute, has conducted in-depth discussions on various aspects such as corporate advantages, brand strategy, business tactics and lighting design. Finally, Gao Wen LED Marketing Director He Wenbin analyzed the LED industry situation with accurate data. The participants expressed that the forum quality was quite high, and the product cost performance and marketing strategy were close to the market and benefited a lot. Wang Decheng, general manager of Hefei Wansite Lighting, was in the scene of Zhuhai's LED lighting and recognition of its brand concept, hoping to become a long-term partner.


Zhang Hu, deputy general manager of Zhuhai Broadcasting Lighting Marketing, said that it should be said that the current LED market has gradually changed from the past product competition to the stage of brand competition. Now the brand competition is highlighted. This year, dealers will prefer some brands in the agency brands. Better products, after the brand's good products are sold out, other brands' products can be better sold, so the brand's competitive advantage is more prominent.

Zhang Hu said that as a professional brand of flat-panel lights, it is more focused on the development of flat-panel technology, so it is more focused and professional. In addition, the company's LED panel light as a fist product has the advantage of quality and cost-effectiveness, and merchants will make more money after cooperation. After word-of-mouth communication in these professional fields, end-users recognize the company's products, so the focus can make their brand products form a real brand advantage in the hearts of end users.

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