Mainly environmental protection - PV companies want to win back international customers

In the past, China’s PV has always been “two out of the box”, relying heavily on overseas markets and exporting 90% of PV products. However, in 2011, the United States first launched a "double reverse" stick against China's PV, followed by Europe and India. For a time, PV went into trouble. Last year, in order to ease the current situation of overcapacity in photovoltaic production, the state intensively introduced policies to help it return to the domestic market, and the "12th Five-Year Plan" photovoltaic installation scale was also transferred from 21GW to 35GW. Although there is a huge potential in the domestic market, companies still have "unprecedented intentions" for overseas markets.

According to reports, after joining the carbon emission reduction project, Yingli promised, "As of 2015, the intensity of greenhouse gas emissions per megawatt of photovoltaic modules production was reduced by 13% compared with 2010, and the proportion of renewable energy used accounted for 4% of the Yingli energy consumption structure. Above, and strive to reach 8%." "This work is indeed very challenging. In the next three years, we need to speed up the work of energy conservation and emission reduction," said Zhao Jiliang, general manager of Yingli Power.

However, it is clear that in order to complete the 2015 target, not a small amount of investment is needed. Yingli reported in the third quarter of last year that the company reported a net loss of 959 million yuan during the reporting period. Why did you choose to invest in carbon emission reduction projects during such difficult times? “The industry is difficult, but for companies, winning the market is more important. We need to promote the brand and let customers understand the product,” said Xiong Jingfeng, vice president of Yingli. The "carbon emission reduction pioneer" is a valuable environmental protection brand, and it is likely to become the golden key for Yingli to regain the importance of environmental protection in overseas markets such as Europe.

“At the same time, carbon emission reduction will greatly enhance the company’s commercial image, credibility, and brand awareness,” said Lu Lunyan, director of the Climate and Energy Program at the World Wildlife Fund Beijing Office. Moreover, WWF has also made a commitment to recommend Yingli first when consumers purchase environmentally-conscious company products.

In addition to Yingli’s environmental protection license, other photovoltaic companies have not stopped their actions in order to return to the sea. According to Wang Xuejun, chairman of Germany's Bayer Energy Group, due to excess production capacity in the upstream, photovoltaic companies are shifting pressure downstream. The establishment of photovoltaic power plants overseas is becoming a trend. “A number of private photovoltaic companies have negotiated with us overseas. Photovoltaic power station thing." In addition, there are companies that are actively participating in PV exhibitions in other countries to expand publicity.