President Xie Yongbin quits Datang Mobile and gets into a reorganization puzzle

President Xie Yongbin quits Datang Mobile and gets into a reorganization puzzle

The domestic communications company Datang Mobile once again experienced a "bearer" change. Only two years later, the second president of Datang Mobile also chose to leave.

Yesterday, a relevant spokesperson of Datang Mobile confirmed to CBN reporter that on the 11th, the company officially announced that Xie Yongbin, president of Datang Mobile, officially resigned, and his post was replaced by Li Zhuyuan, former vice president of Datang Telecom (600198.SH); Caiji no longer serves as the chairman of Datang Mobile, and was replaced by Huang Zhiqin, former vice president of Datang Group and vice president of the Institute of Telecommunications Science and Technology.

History is always full of coincidences. Almost on the same day two years ago, Tang Ruan, the first president of Datang Mobile, announced his departure.

Trapped performance pressure?

"General Manager Xie (Xie Yongbin) resigned because of personal reasons." The above-mentioned spokesperson of Datang Mobile told CBN that after Xie Yongbin proposed to resign to the group, he had this series of personnel adjustments.

According to reporters, the "personal reasons" mentioned by the above-mentioned people mainly include Xie Yongbin's personal circumstances such as "separation between the two places", but some insiders of Datang Mobile pointed out that the main reason behind this series of personnel adjustments is Datang Group and Datang Mobile Performance pressure.

"Datang's performance pressure has always been there. It's not that this node only appeared. A very obvious phenomenon is that this pressure suddenly worsened after the third phase of TD bidding." The above-mentioned people said that the "fuse line" for personnel changes "This is an" ugly "performance given by Datang Mobile this year.

Datang Group and Datang Mobile have invested heavily in TD research and development all the year round, and have always hoped that 3G licensing can reverse their financial difficulties. However, unsatisfactory is that TD licensing has not allowed Datang to live up to the expected "good days" ".

In the first phase of China Mobile's TD bidding in 2008, ZTE gained nearly 50% of the share, and Datang ranked second with a share of about 38%. This is a great encouragement to Datang, which has been investing heavily in TD.

In the second phase of TD bidding conducted at the end of 2008, competition began to intensify significantly, but Datang successfully retained its "territory", and its bidding consortium with Alcatel won nearly 40% of the market share, exceeding ZTE's 28%.

However, the third phase of TD bidding conducted in June 2009 allowed Datang to fully appreciate the brutal competition. Since ZTE and Huawei both reported prices that were 50% lower than the second-stage bidding, Datang's market share plummeted to 16%.

Around August, CBN reporters learned from Datang Mobile employees who left the company. Due to financial pressure, some employees of Datang have left the company, and employees have rumored that the company will lay off employees. Relevant persons from Datang denied to reporters the rumors of layoffs and pointed out that Datang has begun to diversify its development in beautifying antennas, toll training, and home gateways, and has made small gains, but the other party also admitted that the company is indeed facing considerable pressure.

Regroup signals?

After such a round of changes, where will Datang Mobile go? Especially as soon as the end of this year, China Mobile will launch the fourth phase of TD bidding. How will this change of coaching affect Datang Mobile?

Since the new chairman Huang Zhiqin and the new president Li Zhuyuan both have work experience at Putian, industry rumors claim that this has brought imagination to the reorganization of Datang and Putian. For many years, there has been news that the SASAC hopes that Datang and Putian will integrate the two central enterprises, but this news has been denied by the two companies.

After checking the information, the reporter found that Huang Zhiqin and Li Zhuyuan did work in Putian for a longer period of time, but they had worked in the Datang system for many years before they were transferred to Datang Mobile. Relevant Datang spokespersons also believe that this personnel change has little to do with the so-called "Putian Reorganization".

However, many Datang Mobile people interviewed by the reporter believe that personnel changes may mean the start of a new round of restructuring. "Datang Mobile will definitely change." A Datang Mobile middle-level believes that as for what is changing, the other party It's not clear.

In fact, the departure of Tang Ruan, the first president of Datang Mobile, was to hope that Datang Mobile could be listed independently. However, it was said that Datang Group hoped to inject Datang Mobile into the listed company Datang Telecom. Eventually, the two had very different opinions and Tang Ruan left.

Today, Datang Mobile has welcomed the vice president from the listed company Datang Telecom as its president, making Datang Mobile's reorganization possible. However, some Datang Mobile employees believe that the more likely direction is to introduce new strategic investors.

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