Internet TV has gradually entered the mainstream experts to clarify three psychological misunderstandings
On December 1st, Tencent Technology learned from relevant sources that currently, the two major directions of flat-panel TV technology upgrade are the "picture quality line" and "content line". With the listing of LEDs, flat-panel TVs have improved their picture quality The marginal utility is showing a decreasing trend, and the diversified development of the "content line" based on network interconnection is about to become the mainstream trend, becoming the focus of many manufacturers investing heavily in the competition.
Immediately Tencent Technology visited the color TV area of ​​home appliance stores such as Gome and Suning. Domestic color TV companies led by Konka, Changhong, Skyworth and TCL have successively launched a series of network TVs. Among them, the most representative is Konka's NetRight LED88 series all-round machine, which not only integrates the latest technologies in cutting-edge fields such as LED, 1.99CM ultra-thin, energy saving, terrestrial digital, and H.264 high-definition interface, but also has stronger network functions In addition to the three major directions of "information, entertainment, and interaction", the single film and television broadcast of the branded Internet TV system also pioneered the beautiful photo bar model, which enables remote sharing and home interconnection anytime, anywhere, and has become a benchmark product on the market to promote the upgrade of home interconnection.
"Consumers are generally more concerned about Internet TV-related functions, but basically they are asking more and buying less." Sales staff told Tencent Technology: "Only after the listing of Internet TV, the price is relatively high, and consumers have little understanding. , There are still some cognitive misunderstandings. "
Guo Bin, the main designer of Konka's network TV platform, believes that with the vigorous promotion of manufacturers and the popularization of knowledge, most consumers have recognized the advantages of network TV, but there are also some consumers' awareness of network TV. Some misunderstandings.
Myth 1: TV Internet access means cumbersome operation
Speaking of the Internet, the first thing people think of is the computer and the convenience of mouse operation. During the period when flat-screen TVs were just involved in WEB2.0, a considerable number of consumers had doubts about the convenience of using a remote control to operate color TV Internet access, and they worried that the high-priced bill-paying network function would become unusable and difficult to operate after returning home. .
"This is not the case. We created a 'six-key mode' on the remote control, which makes Konka TV more convenient than surfing the Internet on computers." Guo Bin told reporters. He demonstrated the online operation of Konka 88 series and 86 series on the spot, only using the six key positions of "up, down, left, right, menu, confirm", he can complete all network functions in one network, and enjoy the movie studio and concert hall conveniently. , Liangzhao bar, information port and other entertainment application systems.
In addition, Konka Network LCD TV can also independently search and download movies, movies and music pictures through the Internet. It uses the same T9 input method as the mobile phone, which is convenient and practical, demonstrating Konka's humanized design.
Myth 2: Internet TV is a patent for young consumers
Because of its rich content, applications and interactivity, the Internet has become a way of life for Chinese people, especially the younger generation. Many consumers mistakenly believe that Internet TV is also a patent for young people. For middle-aged and elderly people, the Internet function of TV seems flashy, but in fact it is not.
At present, among the "three big pieces" of the Internet era-computers, mobile phones, and televisions, only televisions have the nature of the whole family's participation, and are the entertainment center for the whole family. For example, Konka's unique "Bright Photo" function in the network TV industry allows consumers to realize remote video sharing, photo browsing and other functions through the network anytime, anywhere, share high-definition life with friends and family, and interpret the home interconnection system in the network era.
In addition, through the resources provided with third parties, Konka Internet TV consumers can provide the industry's most complete movie library and information library for free, not only can enjoy more than 10,000 high-definition movies online, but also has complete weather forecasts, news, stocks, etc. The information system can meet the needs of different consumers.
Through expanded functions and software upgrades, consumers can also provide more customized and personalized content. Especially the software interface technology independently developed by Konka. Any third party can develop software based on Konka ’s open interface technology. This software can be stored in a U disk and inserted into the USB interface of Konka Network TV to implement any functional application. Comprehensively including the health knowledge that the elderly pay attention to, financial information subscribed by middle-aged people, entertainment games that young people like, learning and education that children need, etc. Guo Bin told reporters: "The content support platform of Konka Network TV is At present, the most advanced, most complete and most accurate in the industry can be said to be suitable for all ages, each needs what they want, and the whole family rejoices. "
Misunderstanding 3: Internet TV technology update is fast and easy to fall behind
In recent years, the technology of electronic products has been following "Moore's Law", and the speed of technological upgrading is changing rapidly, especially in the Internet. Therefore, some consumers are also worried that the high-purchased Internet TV will be outdated after returning home, and the functions and configuration will not keep up with the rhythm of technological changes.
Guo Bin said that Internet TV is a TV that can be upgraded and grown by itself, and its product life cycle is longer than that of ordinary flat-screen TVs. Take the Konka 88 series as an example. In terms of hardware, it uses an LED-backlit display panel, which not only has clear picture quality and beautiful colors, but also increases the service life of the traditional LCD TV from 50,000 to 60,000 hours to 70,000 hours. In terms of software, you can use Konka Network TV's own online upgrade function to ensure that the network functions such as Liangzhao, video, audio, information, and entertainment can be continuously upgraded to keep up with the times and never fall behind.
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