The big screen of TV in 2014 became more and more full of topics because of the further involvement of BAT's three Internet giants.
Baidu Ann quietly engaged in TV assistants and game platforms. Tencent continued to carry forward the traditional advantageous items of WeChat and mobile games on TV screens. Alibaba chose to cooperate with Haier TV and started the Family Digital Entertainment Ecological Cooperation Program.
Well, in the new blue ocean of smart TV, there are three BATs that are married to traditional home appliance manufacturers. How about the odds of winning?
BT cooperation is more like enclosure
Let's look at Tencent first. The most differentiated product launched by Tencent, which started as social software, is the TV WeChat. Not long ago, TV companies TCL and Tencent conducted in-depth cooperation and launched smart TVs that can implement WeChat functions. Obviously, WeChat's social features and built-in payment features are still Tencent's involvement in smart TV killer.
In addition to TCL, Tencent also cooperated with Konka Television. According to Cao Shiping, general manager of Konka Multimedia Division, Konka will intensify cooperation with Tencent from TV games, social experiences, and television interaction. At present, Tencent has provided a variety of mobile game transplant games for Konka TV, such as "Daily Speed", "Cool Run Every Day", "QQ Landlords" and "National Civil War".
Let's take a look at Baidu. Baidu is a more conservative party in the three BAT families. In addition to the low profile release of shadow stick products at the beginning of the year, only recently launched two software products, Baidu TV Assistant and Baidu TV Game Platform. These products have caused a very weak response among consumers, almost ignoring Baidu's actions on television.
However, some of Millie's moves have also pushed Baidu into the smart TV field. Recently, Baidu’s video website iQIYI has not invested in diluting its equity when it received a capital injection of US$300 million from Xiaomi. Baidu added additional investment. In this way, Baidu's video website iQiyi has cooperated with several hardware manufacturers including TCL and Xiaomi to improve the industrial chain. Therefore, iQiyi's video content has become the link between Baidu and TV manufacturers.
Haier assists Ali in breaking out of the living room
Compared to Tencent and Baidu's "little slapstick" on the TV, Alibaba's actions in the living room can be described as "dragging."
In July last year, Alibaba released Ali’s smart TV operating system; in September last year, Ali’s TV box Lynx Box came out; in July this year, Alibaba opened a family digital entertainment eco-cooperation plan; last week, Ali announced that it would abandon mobile games. Business main attack video game...
On the latest November 26, Alibaba and Haier announced the joint launch of the Haier Ali TV series featuring Alibaba's home digital entertainment service, featuring online shopping, cloud gaming, and entertainment, and also symbolizing Ali's family digital entertainment ecosystem. The full cooperation plan has landed.
Choosing cooperation with TV manufacturer Haier, Ali has more control over the entrance to the living room, forming a product-content ecosystem.
As the industry’s first smart TV to promote TV online shopping, Haier Ali TV has created a brand new “Ali VIP Shopping Plazaâ€. Users can purchase V-Vouchers ranging from 1000-3000 after purchasing a TV, which can be used for shopping in VIP Shopping Plaza. Extended warranty, purchase of high-definition program packages. In terms of hardware, Haier Ali TV adopts a 4K broadband engine technology and can watch 4K signals with better results than traditional 4K TVs.
It is also worth noting that Haier Ali TV has a built-in Alibaba family digital entertainment service, including unique services such as cloud albums, Ali TV assistants, games, family educational education, and voice search.
The game is another development focus of Ali on the big screen of TV, its promotion idea is different from Baidu's lobby enclosure, Tencent transplant route. Ali is more optimistic about the TV cloud game business based on Alibaba Cloud. The difference between online cloud games and traditional game consoles is that games do not run locally, but they are calculated and rendered in the cloud, and they are finally transmitted to the local network via the Internet. hardware.
Haier Ali TV can run large-scale games that previously required game consoles, including "Football 2014", "Lego: The Hobbit", "Batman: Forrest Gump", "Tekken vs. Street Fighter," "Monopoly" and so on. The playability of these games is obviously higher than that of the simulator games on the Baidu TV game platform, and the "Daily Series" mobile games that Tencent has ported to the TV.
Similarly, for Haier TV, the game can better show its excellent hardware performance. After all, not all TVs can run game content perfectly. Therefore, the implantation of large-scale games makes Haier Ali TV look much more than other competing products that can only play mobile games.
In the soon-to-becoming 2014, the three BAT families all made tentative explorations of the living room screens, and they all chose different TV manufacturers to cooperate to try to make up for the short board. Judging from the current situation, Alibaba has a broader scope in the field of smart TV, and the cooperation with Haier is also relatively in-depth and comprehensive; Tencent prefers to directly transplant superior products to capture TV users in its partners' products; Conservative Baidu believes that with the intensification of Internet companies’ competition on the television side, they will be further deployed.
Baidu Ann quietly engaged in TV assistants and game platforms. Tencent continued to carry forward the traditional advantageous items of WeChat and mobile games on TV screens. Alibaba chose to cooperate with Haier TV and started the Family Digital Entertainment Ecological Cooperation Program.
Well, in the new blue ocean of smart TV, there are three BATs that are married to traditional home appliance manufacturers. How about the odds of winning?
(The picture shows the user experience product at the Haili Ali Television Experience Conference)
Let's look at Tencent first. The most differentiated product launched by Tencent, which started as social software, is the TV WeChat. Not long ago, TV companies TCL and Tencent conducted in-depth cooperation and launched smart TVs that can implement WeChat functions. Obviously, WeChat's social features and built-in payment features are still Tencent's involvement in smart TV killer.
In addition to TCL, Tencent also cooperated with Konka Television. According to Cao Shiping, general manager of Konka Multimedia Division, Konka will intensify cooperation with Tencent from TV games, social experiences, and television interaction. At present, Tencent has provided a variety of mobile game transplant games for Konka TV, such as "Daily Speed", "Cool Run Every Day", "QQ Landlords" and "National Civil War".
Let's take a look at Baidu. Baidu is a more conservative party in the three BAT families. In addition to the low profile release of shadow stick products at the beginning of the year, only recently launched two software products, Baidu TV Assistant and Baidu TV Game Platform. These products have caused a very weak response among consumers, almost ignoring Baidu's actions on television.
However, some of Millie's moves have also pushed Baidu into the smart TV field. Recently, Baidu’s video website iQIYI has not invested in diluting its equity when it received a capital injection of US$300 million from Xiaomi. Baidu added additional investment. In this way, Baidu's video website iQiyi has cooperated with several hardware manufacturers including TCL and Xiaomi to improve the industrial chain. Therefore, iQiyi's video content has become the link between Baidu and TV manufacturers.
Haier assists Ali in breaking out of the living room
Compared to Tencent and Baidu's "little slapstick" on the TV, Alibaba's actions in the living room can be described as "dragging."
In July last year, Alibaba released Ali’s smart TV operating system; in September last year, Ali’s TV box Lynx Box came out; in July this year, Alibaba opened a family digital entertainment eco-cooperation plan; last week, Ali announced that it would abandon mobile games. Business main attack video game...
On the latest November 26, Alibaba and Haier announced the joint launch of the Haier Ali TV series featuring Alibaba's home digital entertainment service, featuring online shopping, cloud gaming, and entertainment, and also symbolizing Ali's family digital entertainment ecosystem. The full cooperation plan has landed.
Choosing cooperation with TV manufacturer Haier, Ali has more control over the entrance to the living room, forming a product-content ecosystem.
As the industry’s first smart TV to promote TV online shopping, Haier Ali TV has created a brand new “Ali VIP Shopping Plazaâ€. Users can purchase V-Vouchers ranging from 1000-3000 after purchasing a TV, which can be used for shopping in VIP Shopping Plaza. Extended warranty, purchase of high-definition program packages. In terms of hardware, Haier Ali TV adopts a 4K broadband engine technology and can watch 4K signals with better results than traditional 4K TVs.
It is also worth noting that Haier Ali TV has a built-in Alibaba family digital entertainment service, including unique services such as cloud albums, Ali TV assistants, games, family educational education, and voice search.
The game is another development focus of Ali on the big screen of TV, its promotion idea is different from Baidu's lobby enclosure, Tencent transplant route. Ali is more optimistic about the TV cloud game business based on Alibaba Cloud. The difference between online cloud games and traditional game consoles is that games do not run locally, but they are calculated and rendered in the cloud, and they are finally transmitted to the local network via the Internet. hardware.
Haier Ali TV can run large-scale games that previously required game consoles, including "Football 2014", "Lego: The Hobbit", "Batman: Forrest Gump", "Tekken vs. Street Fighter," "Monopoly" and so on. The playability of these games is obviously higher than that of the simulator games on the Baidu TV game platform, and the "Daily Series" mobile games that Tencent has ported to the TV.
Similarly, for Haier TV, the game can better show its excellent hardware performance. After all, not all TVs can run game content perfectly. Therefore, the implantation of large-scale games makes Haier Ali TV look much more than other competing products that can only play mobile games.
In the soon-to-becoming 2014, the three BAT families all made tentative explorations of the living room screens, and they all chose different TV manufacturers to cooperate to try to make up for the short board. Judging from the current situation, Alibaba has a broader scope in the field of smart TV, and the cooperation with Haier is also relatively in-depth and comprehensive; Tencent prefers to directly transplant superior products to capture TV users in its partners' products; Conservative Baidu believes that with the intensification of Internet companies’ competition on the television side, they will be further deployed.
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