The rapid rise of the Internet is changing people’s traditional perceptions of the content industry, changing the creation, use, protection and management of copyright in the way of the Internet, and continuously expanding the scope of the content industry. A group of leading Internet companies has emerged. At the 7th China Copyright Annual Conference recently held, many Internet companies including Xiaomi, Shanda Literature, Alibaba, Youku Tudou won the annual award and became a major highlight of the annual meeting. They or they jointly developed a content ecological chain system. , Or the network content for asset management to maximize economic efficiency, or innovative ways to combat piracy enhance the level of e-commerce intellectual property protection, etc., the development of these companies by the industry's attention. For this reason, this edition has specially set up the “Internet Practitioners Say†section, selecting several of them for series of reports, listening to opinions and sharing experiences, hoping that their thinking and practice can bring inspiration to the development of the content industry under the trend of cross-border integration. .
Just past the "Double 11", Taobao Tmall refreshed one-day online shopping records with a transaction volume of RMB 57.1 billion. In this figure, Xiaomi’s mobile phone ranks first in sales of 1.16 million units of Tmall Stores with a total of RMB 1.56 billion, and millet TVs, tablets, and wearable devices also rank first in sales of various products. However, this is not the day that Xiaomi’s mobile phone has sold the most. At the “Flour Festival†held earlier this year, Xiaomi’s mobile phone sold 1.3 million units a day.
“According to authoritative statistics, at present, Xiaomi’s mobile phone shipments and market share rank first in China and third in the world. We are proud to see Xiaomi has become second only to Samsung and Apple. The brand of mobile phone.†Talking about the sales performance of Xiaomi’s mobile phone, Xiaomi’s chairman Lei Jun was uncomfortable. He also predicted that Xiaomi’s mobile phone sales volume is expected to exceed 100 million units next year and said that Xiaomi will be based on the Internet platform and content. The parties started cooperation to create a content ecosystem.
Focus on content cooperation
Xiaomi is an innovative technology company that focuses on high-end smart phones, Internet TVs, and other products. Xiaomi Mobile, MIUI, Michao, Xiaomi, Xiaomi Box, Xiaomi TV and Xiaomi Router are the seven core businesses of Xiaomi. “Born for Fever†is Xiaomi’s product concept. Xiaomi Company initiated the development of a mobile operating system using the Internet model, and developed, marketed and marketed Xiaomi’s products through the Internet, and actively built a Xiaomi ecological chain system.
"The sales achievements of Xiaomi's series of products show that the Internet model that Xiaomi has created using hardware to build platforms is feasible, and the road to take the Internet platform is correct." Lei Jun said.
However, what is the Internet platform to attract users? "Of course it is content." Lei Jun introduced, in order to enrich the content of the platform, millet companies and publishers, video sites and other content providers to carry out extensive cooperation, to bring users rich in genuine content, but also Promoting the copyright-sharing mechanism so that the original creators can earn it.
As early as a few years ago, Xiaomi started reading and introduced more reading. Unlike Shanda Literature, reading books concentrate on the digital reading of paper books. Advanced technology is used to move outstanding traditional publications to the Internet. Users can use Xiaomi mobile phones and tablets to read. At present, more reading books have reached cooperation with more than 300 publishers in China. Each book has been independently authorized and the platform is directly divided with the authors. “We basically paid the copyright owners according to the pricing of the publishers. The publishers and authors took 'big heads' and we took 'small heads.'†Lei Jun introduced.
Video content is another focus of Xiaomi’s concern. In the Internet TV and box market, video content copyright issues are receiving much attention from the industry. Lei Jun said Xiaomi has just set foot in this market and hopes to expand cooperation with various companies including content providers to promote the construction of a multi-screen cultural ecosystem. On November 12, Xiaomi and Youku Tudou entered into a cooperation to implement in-depth cooperation on content and technology in the field of Internet video. Before this, Sina.com's former editor-in-chief Chen Wei was invited to join Xiaomi. His first task was to set up a $1 billion content investment fund to attract more content providers and introduce more quality content to the Xiaomi platform. In order to attract more users.
While carrying out content cooperation, Xiaomi TV and the box through strict content management to protect the interests of copyright owners, allowing users to more easily watch more high-quality copyright works. In the Xiaomi App Store, Xiaomi Company combines technology screening and manual auditing to create a transparent collection, distribution, and revenue system to enhance copyright protection.
Increase business innovation
Constant innovation is the internal cause for the Internet companies to maintain their vitality. Xiaomi, which is based on the concept of "being born with fever," encourages innovation. "In order to make Xiaomi more personal, from the beginning of the company's establishment, we continuously innovate design for Xiaomi's interface and launch featured themes for desktops, so that each handset is different." Lei Jun said that in order to make the design more personalized, Xiaomi is There are various interesting designs on the Internet. Among them, there is a college amateur amateur who often designs for Xiaomi, and through Xiaomi’s copyright sharing mechanism, high-quality designs are rewarded. Today, the college student himself has opened a design company that specializes in various designs for the Xiaomi mobile phone. At present, there are tens of thousands of designers helping Xiaomi design a variety of themes, desktops, and icons. Xiaomi has made Xiaomi mobile phone customization even better through the mode of crowdfunding.
Although Xiaomi is a hardware terminal company, through the establishment of an Internet platform and the linking up of content links between content providers and other industries, a content ecosystem that can achieve multi-win-win results is being formed. "From mobile phones, TVs and tablets, Xiaomi hopes to fully cooperate with more content parties to further improve the user experience, so as to achieve a win-win situation and more effectively promote the rapid development of the entire content industry." Lei Jun said.
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