3D software and hardware fly blue light to use 3D technology to speed up the popularity

2011 will usher in the rapid development of 3D content software. The flight of 3D software and hardware has made the best carrier for 3D content, accelerated acceleration of Blu-ray devices, a general trend. The Blu-ray player manufacturers frequently shot, from the film source and price and other aspects of force, let Blu-ray high-definition enjoy the homes of ordinary people.

When other parts of the world are locked in by the high price of 3D devices, 57% of all Blu-ray players sold in Japan had 3D playback capabilities last month, and of the 40′′ or more TVs sold, 23 were also sold. % has 3D display capabilities, both of which far exceed the rest of the world, but with less than 5% of 3D display capabilities in all sizes.

During the Spring Festival, shipments of Blu-ray devices have soared. Sony-led manufacturers are committed to promoting Blu-ray high-definition. With these big-name escorts, the prospects for Blu-ray playback devices have been quite smooth. Blu-ray devices are very popular in Europe and the United States. The Japanese market began in April 2010. Blu-ray disc players have surpassed DVD players. In order to seize the opportunities in the Chinese market in 2011, at the end of 2010, major home appliance manufacturers displayed their own powers during the Spring Festival promotions, setting off unprecedented sales of Blu-ray devices and increasing shipments.

In the event of a substantial price cut by Sony's Blu-ray player, the company launched a program to give away Blu-ray discs. Consumers can get a series of classic movies such as “Reviewing the Sky” and “The Legend of Zorro”. Blu-ray player BDP-S370 price dropped to 1199 yuan, Sony 3D home video system BDV-E970W, BDV-IZ1000W have launched a corresponding 3D LCD TV set (3 glasses + 2 discs), price concessions up to thousand yuan . This promotion strategy caters to the potential demand of consumers for 3D Blu-ray products. During the Spring Festival, the sales volume has greatly increased, allowing more consumers to enjoy the ultimate 3D Blu-ray audiovisual experience in the New Year.

The popularity of the 3D audio and video market will drive the upsurge of 3D content production this year. There were 16 3D movies in 2009 and 30 in 2010. It is expected that the number of 3D movies will double in 2011, such as the 3D animated movie “Panda”, “Angry Bird Rio” and “Magic Romance”. At the same time, the major Hollywood film production companies have made 3D an essential technology for making large films. The development of 3D devices and 3D content has formed a positive interaction. 2011 will usher in a new era of 3D entertainment, Blu-ray products will also have unprecedented opportunities for development.

As one of the sponsors and standard developers of the Blu-ray format, Sony has always insisted on the path of innovation and always stays at the forefront of 3D technologies and markets. In addition to Sony 3D Blu-ray playback device has a powerful boot function, BD-Live network features, 1080HDD high-definition picture output and low power consumption and other powerful design features, it is unique in 3D playback capabilities, with Sony 3D LCD TV will Bring more 3D entertainment experiences to users. Sony 3D Blu-ray playback devices have been well received by users since their launch. At the dawn of the 3D trend, Sony Blu-ray products will surely achieve another success.