Tencent Video, one of China's leading video platforms, recently faced a technical glitch during the New Year holiday period. On January 5, official information was released stating that Tencent Video had launched a "10% off VIP membership" promotion. However, due to an unexpected server error on December 31, 2017, some users were mistakenly charged only 0.2 yuan per month instead of the intended discounted rate. This caused confusion and frustration among many users, with some joking about the situation by saying, “The ancestral VIP,†while others expressed regret for not catching the deal in time, like “If I had known earlier, I would have filled up my Sansheng III.â€
Despite the confusion, some netizens praised Tencent’s response, calling it a sign of responsibility from a major company. The incident sparked a lot of discussion online, with users sharing their experiences and opinions.
Following the issue, the official WeChat account of Tencent Video issued a service update, urging affected members to check their accounts later and expressing a positive tone with the message, “Let’s have a good time in the new year.â€
According to reports, during the server malfunction on December 31, there were 2.87 million orders affected by the 0.2-yuan discount, involving around 390,000 users. Even if we assume each user only paid for one year of membership at the regular price of 198 yuan, the financial loss could be in the millions. Some estimates suggest the total damage could reach tens of millions of yuan.
With over 43 million paid members, this incident impacted nearly 1% of its user base. Despite the scale of the problem, Tencent did not try to shift blame or ignore the issue. Instead, the company took full responsibility, offering refunds for all affected orders and even going above and beyond to show goodwill.
This kind of proactive approach is rare among large corporations. While many companies might attempt to cancel transactions or use legal loopholes to avoid losses, Tencent chose to accept the mistake and make things right. This decision not only demonstrated honesty but also helped build stronger trust with its users.
In fact, this incident actually boosted user sentiment toward Tencent. Many people appreciated the company’s transparency and willingness to take responsibility. It showed that Tencent values its users and prioritizes long-term relationships over short-term gains.
Beyond just fixing the issue, Tencent has always focused on emotional communication with its audience. By launching campaigns like the “Good Times†brand story and interactive art installations, the company continues to emphasize content quality and user experience.
User satisfaction is the foundation of any successful platform, and Tencent Video has consistently shown that it understands this. Whether through promotional errors or product development, the company remains committed to being user-centric.
In the end, the way Tencent handled this situation proves that true loyalty comes from standing by your users, not just when things go smoothly, but especially when they don’t. This kind of integrity can turn a potential crisis into an opportunity for growth and deeper connection with the community.
TFT Display
TFT (Thin Film Transistor) is a thin film field effect transistor. The so-called thin film transistor means that each liquid crystal pixel on the Liquid Crystal Display is driven by a thin film transistor integrated behind it. This can Display Screen information at high speed, high brightness, and high contrast. TFT is an active matrix liquid crystal display.
The TFT-LCD liquid crystal display is a thin film transistor type liquid crystal display, also known as "true color" (TFT). TFT liquid crystal has a semiconductor switch for each pixel, and each pixel can be directly controlled by dot pulses, so each node is relatively independent and can be continuously controlled, which not only improves the response speed of the display, but also can be accurately controlled Display color gradation, so the color of TFT liquid crystal is more real.
In the fierce competition among many flat panel displays, why TFT-LCD can stand out and become the next-generation mainstream display is by no means accidental, it is the inevitable development of human technology and thinking mode. The liquid crystal has avoided the difficult light-emitting problem successively, and the light-emitting display device is decomposed into two parts by using the excellent characteristics of the liquid crystal as a light valve, namely the light source and the control of the light source. As a light source, brilliant results have been achieved in terms of luminous efficiency, full color, and life, and they are still being deepened. Since the invention of LCD, the backlight has been continuously improved, from monochrome to color, from thick to thin, from side fluorescent lamp type to flat fluorescent lamp type. The latest achievements in luminous light sources will provide new backlight sources for LCDs. With the advancement of light source technology, newer and better light sources will appear and be applied to LCDs. The rest is the control of the light source, the technology and process of the semiconductor large-scale integrated circuit are transplanted, the thin film transistor (TFT) production process has been successfully developed, the matrix addressing control of the liquid crystal light valve is realized, and the light of the liquid crystal display is solved. The cooperation of the valve and the controller enables the advantages of the liquid crystal display to be realized.
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