From November 23 to 26, 2017, the 5th China Mobile Global Cooperation Conference took place in Guangzhou with the theme of "Hechuang Future, Zhi Lian Everything." Following the success of the 4th Global Partnership Conference, China Mobile brought together hundreds of domestic and international partners to drive industrial upgrades and foster mutual growth.
On the second day of the event, November 24, a special summit titled “Yuexin Connected and Convergence and Win-Win†was held. The highlight of the day was the official launch of the MIMI Box 2.0, which made a striking impression on attendees.
*(Microphone Capacity Conference)*
Driven by innovation, the MIMI Box 2.0 was introduced as a new generation smart home device. During the conference, Vice President Hu Yi shared insights about China Mobile’s growing user base, including 880 million mobile subscribers and 110 million home broadband users. He emphasized how video services are at the core of connecting users through innovative products.
The MIMI Box 2.0 integrates mobile magic and business functions, serving as the most important smart terminal in the household. Designed without additional hardware costs, it leverages software innovation to deliver more engaging video entertainment and interactive experiences.
Industry leaders such as NXP Semiconductors and HKUST Fast were present, supporting the MIMI Box 2.0 with technical expertise. Laurent Darde, NXP’s NFC Marketing Director, discussed the integration of IoT and NFC in the video domain. He also unveiled a custom NFC controller and card reader chip, helping to build a new ecosystem for connected devices.
*(Mi Yi and NXP jointly create a new link to all things)*
In the era of the Internet of Everything, IoT technology is transforming traditional industries. Enterprises must harness strong innovation and leverage mobile connectivity to seize digital opportunities. In response, China Mobile launched the MIMI Box 2.0, an advanced smart home product designed for the evolving digital landscape.
Smart and intelligent, the MIMI Box 2.0 uses NXP chips and integrates NFC, WiFi, and Bluetooth technologies. This allows users to easily take screenshots, bookmark videos, interact with peripherals, and control set-top boxes—all with one touch. The result is a more intuitive and immersive user experience.
Powered by Pixelworks’ TrueCut Ultra HD video solutions, the MIMI Box 2.0 enhances video performance while reducing bandwidth pressure. Additionally, a strategic partnership with HKUST supports voice software development, enabling smarter voice interactions through cloud and edge-based AI.
With a focus on content optimization, the MIMI Box 2.0 leverages China Mobile’s extensive video resources to expand coverage and speed up content updates. It also strengthens partnerships in niche areas like sports and documentaries, creating a robust content matrix that improves localization and enriches user experience.
Looking ahead, MIMI Box 2.0 will continue to evolve, integrating features like UnionPay support to become a home mobile POS and a central hub for smart home connectivity. Beyond being a traditional TV box, it aims to form synergies in both quality and content, driving the development of smart homes.
China Mobile’s future is closely tied to its industry partners, working together to shape the future of the smart home ecosystem. As the Internet of Everything continues to grow, MIMI remains committed to innovation and progress.
*(MI Yi and partners to jointly explore the future of smart home ecology)*
For more information on smart TVs and boxes, visit Smart TV/box information network sofa butler (http://), a leading platform offering insights, communication, and resources on smart TVs, TV boxes, and related software.
Cixi Xinke Electronic Technology Co., Ltd. , https://www.cxxinke.com