From November 23 to 26, 2017, the 5th China Mobile Global Cooperation Conference was successfully held in Guangzhou under the theme "Hechuang Future, Zhi Lian Everything." Following the success of the 4th Global Partnership Conference, China Mobile brought together hundreds of domestic and international partners to drive industrial upgrades and foster mutual growth.
On November 24, the second day of the conference, a special session titled “Yuexin Connected and Convergence and Win-Win†took place. One of the highlights was the official launch of the MIMI Box 2.0, which made a stunning impression on attendees.
*(Microphone Capacity Conference)*
Driven by innovation, the MIMI Box 2.0 was introduced as a key product designed to enhance user engagement through video services. According to Vice President Hu Yi, with 880 million mobile subscribers and 110 million home broadband users, China Mobile is focused on using video as a core platform to connect users more effectively.
The new generation of MIMI Box is not just an upgraded device but a smart home hub that integrates mobile magic and business. It leverages software innovation rather than hardware costs to deliver richer video entertainment and interactive experiences.
Top-tier IC companies like NXP Semiconductors and HKUST Fast were also present, supporting the MIMI Box 2.0 with advanced technologies. Laurent Darde, NXP’s NFC Marketing Director, showcased how IoT and NFC are transforming the video industry, introducing a custom NFC controller and card reader chip for the first time. This collaboration aims to build a connected ecosystem where everything is interconnected.
*(Mi Yi and NXP jointly create a new link to all things)*
In the age of the Internet of Everything, IoT technology is reshaping traditional industries. As digital and intelligent opportunities arise, enterprises must embrace strong innovation and leverage mobile connectivity as a strategic goal. To meet this demand, China Mobile launched the MIMI Box 2.0, a smarter and more innovative home product tailored for the growing digital era.
The MIMI Box 2.0 combines NXP chips with NFC, WiFi, and Bluetooth technologies, allowing users to easily share screens, bookmark videos, interact with peripherals, and control set-top boxes with one touch. This enhances user interaction and elevates the overall experience.
Powered by Pixelworks’ TrueCut Ultra HD video solutions, the MIMI Box 2.0 improves video performance while reducing bandwidth usage. In addition, partnerships with HKUST provide robust support for voice software, integrating cloud-based AI for more intelligent voice interactions.
The MIMI Box 2.0 also brings enhanced content coverage, faster updates, and stronger localization, especially in sports and documentaries. By collaborating with multiple parties, China Mobile is building a comprehensive content matrix to enrich user experiences.
Looking ahead, the MIMI Box will go beyond traditional TV functions. With future integrations such as UnionPay, it could become a home mobile POS. With home network access, it may evolve into a central connection and interaction device, driving synergy in both quality and content.
China Mobile’s vision for the future is closely tied to its industry partners, working together to shape the smart home ecosystem. As the Internet of Everything continues to expand, MIMI remains at the forefront of innovation, paving the way for a smarter, more connected future.
*(MI Yi and partners to jointly explore the future of smart home ecology)*
For more information on smart TVs and boxes, visit Smart TV/box information, your go-to source for smart TV news, reviews, and insights.
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