In today's fast-paced world, people are increasingly turning to convenience. As Mr. Liu Guanghua, Deputy General Manager of CITIC Guoan Guangshi, highlighted at the third “World TV Day†China TV Conference Smart Terminal and Home Internet Forum, “People are too lazy to remember complex DOS commands, so we have Windows. They're too lazy to make coffee, so bottled drinks exist. They're too lazy to cook, so fast food is everywhere. They're too lazy to walk, so we have elevators. And they're too lazy to turn on the TV, so we now have smart terminals that are more convenient, efficient, and personal.†This concept, known as the “lazy economy,†reflects a growing trend in society where efficiency and ease take precedence.
Liu’s speech focused on the future of AI-powered television and how smart terminals are reshaping the way people interact with media. He emphasized that the key to success lies in understanding user needs and delivering seamless experiences. With advancements in technology, many once-tedious tasks have become simpler, giving rise to a new generation of users who value convenience above all else.
The “lazy economy†isn’t about laziness—it’s about optimizing time and resources. By leveraging artificial intelligence, companies can better meet consumer demands for interactivity, personalization, and richness. This shift not only improves user satisfaction but also drives long-term engagement.
From a user experience perspective, AI integration has transformed the way people interact with their TVs. Voice control, for instance, removes barriers for all age groups, making high-tech devices more accessible. It also enhances service efficiency, allowing for smoother interactions between users and systems.
According to Liu, the evolution of smart terminals is marked by changes in both “speaking and watching†and “speaking alone.†Voice-based interactions are replacing traditional remote controls, while multi-screen environments are redefining how people consume content. This transition is making TV usage more intuitive and engaging.
CITIC Guoan Guangshi has been at the forefront of integrating AI into the broadcasting industry. With over 13.53 million subscribers and nearly 3 million smart terminals deployed, the company is expanding its reach across multiple regions. Its partnerships span major cities like Changsha, Wuhan, Nanjing, and Beijing, reflecting a broad market presence.
In the context of the “triple play†model and the rise of the internet, the broadcasting industry is embracing AI to explore new revenue models and build a comprehensive ecosystem. As a leader in home intelligence, CITIC Guoan Guangshi aims to create smarter, more connected living spaces through AI-driven solutions.
Ultimately, the future of television is not just about screens—it’s about creating intelligent, interactive, and user-friendly experiences that simplify everyday life.
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