In today's fast-paced world, people are increasingly turning to convenience and efficiency. As Mr. Liu Guanghua, Deputy General Manager of CITIC Guoan Guangshi, pointed out at the third "World TV Day" China TV Conference Smart Terminal and Home Internet Forum, "People are too lazy to remember complex DOS commands, so we have Windows. They’re too lazy to make coffee, so bottled drinks emerged. They’re too lazy to cook, so fast food took over. They’re too lazy to walk, so we have transportation. And they’re too lazy to turn on the TV, so we’ve developed smart terminal systems that are more convenient, efficient, and personal." This concept, known as the “lazy economy,†reflects a modern pursuit of efficiency—using technology to save time and simplify daily tasks.
The World TV Day, held on November 21-22, brought together nearly 1,000 professionals from broadcasting organizations, television stations, cable networks, content producers, and large video companies. At this event, Liu Guanghua delivered a keynote speech titled "The Ideas and Perspectives of Guoan Guangshi Intelligent Terminal: The Evolution and Usage of Connections," sharing insights on how artificial intelligence is reshaping the future of television.
As technology advances, many once tedious tasks have become simpler and more accessible. This shift has given rise to the “lazy economy,†which is essentially about optimizing time and resources to improve overall societal efficiency. For TV consumers, the key is to provide an experience that is easy to use, intuitive, and satisfying. The market demands more interactivity, personalization, and richness, and only by addressing user pain points and enhancing the experience can businesses truly retain their audience.
From a value perspective, AI-powered interactions bring new dimensions to the TV screen. Voice-based AI not only enhances user experience but also improves service efficiency. With AI voice control, people of all ages, genders, and education levels can interact with smart TVs effortlessly, lowering the barrier to high-tech adoption. In this context, the convenience of smart terminals becomes essential for the “lazy†consumer.
Liu Guanghua emphasized that the evolution of smart terminals lies in the shift from “clicking and watching†to “speaking and watching.†Voice interaction is becoming the most natural way for humans to communicate, and it’s changing how we control our TV environments. This transformation not only increases TV usage rates but also drives the industry toward simplicity, intelligence, rich interaction, and internet-based services.
CITIC Guoan Guangshi has been a pioneer in integrating AI into the TV experience. With over 13.53 million subscribers and nearly 3 million smart terminals deployed, the company has built a strong presence across multiple regions, including Hunan, Hubei, Hebei, Yunnan, Beijing, and Nanjing. Their partnerships span major broadcasters and telecom providers, reflecting a growing trend in the industry.
Under the backdrop of triple-play services and the Internet+, the broadcasting and TV sector is leveraging AI to explore new business models and build a comprehensive ecosystem. As a leader in home intelligence, Guoan Guangshi is empowering TVs with smarter, more interactive experiences, making life easier and more connected. The future of television is not just about entertainment—it's about creating a smarter, more seamless living environment.
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