In the past ten years, the widespread use of smartphones and the rise of 4G networks have significantly transformed our society and economy. One of the most visible changes is how people constantly stare at their phone screens, scrolling and browsing through digital content nonstop. This behavior has become a part of daily life, shaping how we communicate, work, and even relax.
The emergence of Augmented Reality (AR) is set to revolutionize the internet once again, creating a new era of interaction in a 3D space where we will live, work, and connect with others. As this shift takes place, human-computer interaction (HCI) will undergo fundamental changes in three key areas.
It's clear that AR glasses are poised to become a major milestone for both consumers and businesses. These devices can overlay interactive 3D digital content onto the real world, blending the physical and digital environments seamlessly. As AR becomes more mainstream, it’s worth considering how this technology will reshape our daily lives. Many AR entrepreneurs believe that the way we interact with computers will change dramatically, redefining the core aspects of human-computer interaction.
The world we live in is gradually evolving into a 3D internet environment. Since the introduction of computers, the growth of personal computing, the expansion of the web, and the launch of the iPhone have all allowed us to access information on a 2D plane. The internet has always served as our window into the digital world.
However, as we step into the AR-powered 3D internet, the way we engage with digital systems will change forever. When digital content is projected into our real-world surroundings instead of being confined to small screens, what does that mean for user experience? How do we feel when interacting with immersive 3D environments?
The answer depends on many factors: the user’s background, the developer’s design choices, and the overall sensory experience. Cognitive3D is a platform offering 3D spatial analysis and user feedback tools for virtual and augmented reality. Its CEO, Tony Bevilacqua, explains, “Businesses have traditionally relied on Google Analytics to track user behavior on 2D interfaces, much like how we monitor web traffic on mobile and tablet devices. While this provides valuable insights about page engagement, time spent, and click-through rates, it’s no longer sufficient in the age of AR.â€
He continues, “With the rise of AR, we’re entering a new era where we must consider the user’s immersive experience—how they move, where they look, and how they interact with 3D objects. Questions like ‘Are users moving around?’ or ‘Why do they choose specific locations?’ become critical. In an immersive internet world, human-computer interaction is shifting toward understanding navigation, object manipulation, and spatial awareness.â€
As AR becomes more integrated into our lives, the world itself may transform into a collaborative workspace. TiltBrush, for example, has opened up new creative possibilities by allowing artists to paint in 3D space. Imagine engraving “Tilt Brush†into the real world—it would require a special kind of pigment that can float in the air. But with AR and 3D spatial computing, digital creations from VR environments can now be experienced in the real world.
This evolution suggests that the future of computing isn’t just about better screens or faster processors—it’s about redefining how we interact with the world around us. As AR continues to develop, the boundaries between the physical and digital will blur, reshaping our daily experiences in ways we’ve never imagined before.
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