The official landing of the “one drama and two stars†policy is getting closer and closer. Earlier, several Davids also gradually announced the approximate repertoire to be broadcast next year. It is not difficult to find from the published information that, apart from some big dramas, the TV stations have greatly increased the proportion of customized dramas.
Prior to this, Dragon TV opened the media tour of "The Condor Antiterrorism Special Troops". It is understood that this drama is the first customized drama after the launch of the "One Play Two Stars" policy by Dragon TV.
At the beginning of the year, Dragon TV had proposed 2014-2015 as the "Customized Brand Brand Year of Forging" to promote the creation, filming, and production of multiple customized single-play dramas. The total broadcast volume at the Golden Theater reached 40% - 50%. In addition to Star Channel's push for customized dramas, SMG's TV series channel gradually began to explore the custom drama. It is understood that Shanghai TV drama channels for the first time to test the water for customization, the Shanghai language melodrama drama "Haha laugh restaurant" since the start of broadcasting, has continued to receive a lot of attention, ratings quite gratifying. According to the relevant person in charge of the crew, "Laughing Restaurant" currently broadcasts more than 92 episodes, and the shooting progress has exceeded 100 episodes. The audience's good reaction is expected to allow this custom drama to lengthen the number of episodes.
According to industry insiders' analysis, for television stations, the production of self-produced dramas on the one hand can allow television stations to combine television dramas and television station brands. On the other hand, television stations can grasp the frequency of broadcasting and broadcasting, and have the content and subject matter of television dramas. Autonomy will be greater. But at the same time, there is another kind of voice that does not mean that every TV station has more market insight and operational capabilities than private companies. At present, the custom drama will become a flexible alternative under TV station policy. After two or three years, when When they find that their own shots are poorly watched, custom shows will cool down.
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