In the national lighting market, Beijing is regarded as a golden treasure, and a large number of lighting and lighting companies have high hopes for this market. Those who think that they can get a share in the Beijing market will set themselves a model in the national lighting market and stimulate the "sports" potential of other markets. However, anyone who has known the Beijing market knows that the water in this market is very deep, and it is very difficult for ordinary people or companies to thoroughly understand or do well. Nowadays, under the shadow of the off-season, the Beijing market has suffered multiple puzzles.
Off-season advance. This year's national market has faced the realistic impact of the off-season ahead of schedule. As the capital, Beijing has not been spared, and the phenomenon is even more pronounced. The introduction of the “National Eleventh†and the “Implementation Opinions†of Beijing to curb excessive growth in house prices this year have brought hopes of lower housing prices to residents. Residents, especially middle- and low-income residents, expect housing prices to decline before purchasing houses. Directly leading to a sharp decline in the rate of house sales in Beijing.
The new market is not optimistic. In the midst of a downturn, the Wanjia Lighting Decoration Town to the north of Beijing opened the Shajiadian Lights Shahe Store on the northwest side of the Shahe River. It is understood that the merchants currently signing agreements with the market are old merchants of the former Wanjiao Jiannengqiao Store, about 20 or so. When interviewing the merchants at all levels and asking about the market, most of them expressed that they had the geographical advantage of exclusive use of the northwest corner, but there was also the reality that the newly opened market rent was too high and the risk of the merchants was too high. In addition, Ruifeng Lighting Port, which is located near Gaobeidian in the east of Beijing, was refitted from the original Ruifeng Garment City. It is adjacent to the Shilihe shopping district and will not be able to reach Shilihe Lighting City and Colliers International Lighting Port once in a half. It is beautiful.
Peripheral earnings account for more than 60% of the total annual amount. It is understood that there has been an interesting phenomenon in the lighting industry in Beijing, in which at least more than 60% of the turnover of many big customers each year is contributed by markets outside the Beijing market. This situation is mainly reflected in Beijing's big family, because of its strength, in the store location, interior decoration, business philosophy, agent brand awareness, product quality, after-sales service so that customers are very satisfied with the high-end consumers in a province near Beijing The aspect is to buy face in the capital, on the one hand, to buy services, and small and medium-sized merchants do not have such attractiveness.
Big family leader personally. The fierce market competition makes it difficult for the big customers who previously used to collect money to find it difficult to breathe. The same customer strives for each other and even strives to reduce profits. Smart consumers always say that they have a lot of engineering resources in their hands, making it difficult for merchants. Hold the temptation to reduce profits. Some big households have already established their own marketing teams. Instead of sitting in front of them, consumers or engineering projects have come to their own door, they have taken the initiative and even some big owners have personally taken the lead to negotiate business with the outside world. This phenomenon has occurred this year. The Beijing market is particularly evident.
Small and medium-sized households are difficult to survive. Beijing's small and medium sized merchants are difficult to leave due to their lack of financial strength. Consumers in Beijing alone have difficulty in maintaining their livelihoods. In some markets in Beijing, a large number of merchants have already closed their doors and closed their doors, and in-store decoration is hanging on the doorways. In fact, they have already closed down or turned away.
Looking at the above phenomenon, some of the merchants stick to the capital because of their strong power and wide channels. Some merchants stick to the capital because of Beijing's superior living conditions. Most companies compete to enter the design to create a facade, a tree image, in the size of the profit space, Beijing is not as good as some markets in the country profit margins. Therefore, some of the merchants who have been doing business in Beijing for a number of years have become smarter. While stabilizing the Beijing market, they have also shifted their “noble†vision to second-tier cities where the economy and consumer power have been rapidly rising. Opening a branch or chain store in the local area is an example. . The clever merchants have either gone out of Beijing to develop in other markets, or have already opened chain stores in other markets, earning a lot of money, such as Kechuang Lighting, Louis Lighting, Lamp Edge Lighting, Athens Lighting and so on.
Off-season advance. This year's national market has faced the realistic impact of the off-season ahead of schedule. As the capital, Beijing has not been spared, and the phenomenon is even more pronounced. The introduction of the “National Eleventh†and the “Implementation Opinions†of Beijing to curb excessive growth in house prices this year have brought hopes of lower housing prices to residents. Residents, especially middle- and low-income residents, expect housing prices to decline before purchasing houses. Directly leading to a sharp decline in the rate of house sales in Beijing.
The new market is not optimistic. In the midst of a downturn, the Wanjia Lighting Decoration Town to the north of Beijing opened the Shajiadian Lights Shahe Store on the northwest side of the Shahe River. It is understood that the merchants currently signing agreements with the market are old merchants of the former Wanjiao Jiannengqiao Store, about 20 or so. When interviewing the merchants at all levels and asking about the market, most of them expressed that they had the geographical advantage of exclusive use of the northwest corner, but there was also the reality that the newly opened market rent was too high and the risk of the merchants was too high. In addition, Ruifeng Lighting Port, which is located near Gaobeidian in the east of Beijing, was refitted from the original Ruifeng Garment City. It is adjacent to the Shilihe shopping district and will not be able to reach Shilihe Lighting City and Colliers International Lighting Port once in a half. It is beautiful.
Peripheral earnings account for more than 60% of the total annual amount. It is understood that there has been an interesting phenomenon in the lighting industry in Beijing, in which at least more than 60% of the turnover of many big customers each year is contributed by markets outside the Beijing market. This situation is mainly reflected in Beijing's big family, because of its strength, in the store location, interior decoration, business philosophy, agent brand awareness, product quality, after-sales service so that customers are very satisfied with the high-end consumers in a province near Beijing The aspect is to buy face in the capital, on the one hand, to buy services, and small and medium-sized merchants do not have such attractiveness.
Big family leader personally. The fierce market competition makes it difficult for the big customers who previously used to collect money to find it difficult to breathe. The same customer strives for each other and even strives to reduce profits. Smart consumers always say that they have a lot of engineering resources in their hands, making it difficult for merchants. Hold the temptation to reduce profits. Some big households have already established their own marketing teams. Instead of sitting in front of them, consumers or engineering projects have come to their own door, they have taken the initiative and even some big owners have personally taken the lead to negotiate business with the outside world. This phenomenon has occurred this year. The Beijing market is particularly evident.
Small and medium-sized households are difficult to survive. Beijing's small and medium sized merchants are difficult to leave due to their lack of financial strength. Consumers in Beijing alone have difficulty in maintaining their livelihoods. In some markets in Beijing, a large number of merchants have already closed their doors and closed their doors, and in-store decoration is hanging on the doorways. In fact, they have already closed down or turned away.
Looking at the above phenomenon, some of the merchants stick to the capital because of their strong power and wide channels. Some merchants stick to the capital because of Beijing's superior living conditions. Most companies compete to enter the design to create a facade, a tree image, in the size of the profit space, Beijing is not as good as some markets in the country profit margins. Therefore, some of the merchants who have been doing business in Beijing for a number of years have become smarter. While stabilizing the Beijing market, they have also shifted their “noble†vision to second-tier cities where the economy and consumer power have been rapidly rising. Opening a branch or chain store in the local area is an example. . The clever merchants have either gone out of Beijing to develop in other markets, or have already opened chain stores in other markets, earning a lot of money, such as Kechuang Lighting, Louis Lighting, Lamp Edge Lighting, Athens Lighting and so on.
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