According to WitsView's global top ten LCD monitor brand shipment surveys, the top ten brand manufacturers shipped a total of 12.23 million units in November 2010, which is 1.5% less than in October. In addition, shipments at the foundry totaled 14.5 million units, an increase of 3.1% from October.
Overall, shipments in the first half of November continued the momentum of growth in shipments in October, coupled with the growth of the European region driven by the appreciation of the euro. However, starting in the second half of November, although the start of the Lunar New Year stocking began, but the demand in the terminal market has not been strong, the stocking strength has also become cautious, so the overall market trend is in line with WitsView's previous expectations.
Lin Shuru, research manager of WitsView, said that at the end of the accounting year in December, the inventory is expected to reduce the monthly shipments of brands and foundries by 2 to 8% under the strategy of reducing inventory losses, but the overall fourth-quarter brand and foundry shipments QoQ is expected to increase by 7% and 13% respectively.
Looking ahead to the market in the first quarter of next year, due to the impact of the Lunar New Year holiday, some of the demand has already shipped in advance in the fourth quarter of this year or the slowest in January next year. It is expected that shipments will return to normal by March next year. The overall estimation of brand and OEM factories will decline by 0.3% and 6.7% respectively in the first quarter of next year. However, the growth in shipments from the brand's quarters is almost flat. It is not difficult to find their expectation for the first quarter of next year.
In addition, in terms of new product planning, limited by the high price sensitivity of LCD monitor products, the Chinese Lunar New Year sales in January-February will continue to be dominated by low-cost CCFL products. Newly developed LED backlight products must With the reduction in costs, there is an opportunity to accelerate the replacement of CCFLs.
Overall, shipments in the first half of November continued the momentum of growth in shipments in October, coupled with the growth of the European region driven by the appreciation of the euro. However, starting in the second half of November, although the start of the Lunar New Year stocking began, but the demand in the terminal market has not been strong, the stocking strength has also become cautious, so the overall market trend is in line with WitsView's previous expectations.
Lin Shuru, research manager of WitsView, said that at the end of the accounting year in December, the inventory is expected to reduce the monthly shipments of brands and foundries by 2 to 8% under the strategy of reducing inventory losses, but the overall fourth-quarter brand and foundry shipments QoQ is expected to increase by 7% and 13% respectively.
Looking ahead to the market in the first quarter of next year, due to the impact of the Lunar New Year holiday, some of the demand has already shipped in advance in the fourth quarter of this year or the slowest in January next year. It is expected that shipments will return to normal by March next year. The overall estimation of brand and OEM factories will decline by 0.3% and 6.7% respectively in the first quarter of next year. However, the growth in shipments from the brand's quarters is almost flat. It is not difficult to find their expectation for the first quarter of next year.
In addition, in terms of new product planning, limited by the high price sensitivity of LCD monitor products, the Chinese Lunar New Year sales in January-February will continue to be dominated by low-cost CCFL products. Newly developed LED backlight products must With the reduction in costs, there is an opportunity to accelerate the replacement of CCFLs.
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