Intensification of low-price competition in LED lighting is especially important for market expansion

Today, LED lighting's> LED lighting market is showing a state of “arrogant separatism”. Old large-scale manufacturers and even new companies and overseas companies have poured into this field. In this situation, the LED lighting market is expected to achieve substantial growth in the coming years. The forecast made by Fuji Economy on the domestic LED lighting apparatus market in Japan from 2008 to 2012 is that the overall lighting apparatus market is expected to grow by 8.6%, and LED lighting will increase by more than 4 times from 13.3 billion yen to 57.8 billion yen. To the overall 12% (Figure 1). The global development momentum is also very rapid. The white LED lighting market will continue to grow at an annual rate of 50% after 2006, and the scale will reach approximately 160 billion yen by 2009. In the future, this growth momentum will further accelerate and it is estimated that by 2012 it will increase to nearly 3 times of 2009 (Figure 2). In addition, the use of white LEDs as lighting will also be expanded in the future, and it is expected that in 2012 it will exceed the overall 20%.

Fuji's forecast for the domestic lighting market in Japan. The total lighting equipment market in 2012 is expected to increase by 8.6% from 2008 to about 488.8 billion yen. Among them, it is expected that the LED lighting apparatus market will expand to more than four times the scale, and the proportion of lighting fixtures will exceed 10%.

According to a survey conducted by the Nomura Research Institute, the global white LED lighting market will reach nearly three times the size of 2009 by 2012. The proportion of white LEDs used in lighting in the entire white LED market will also exceed 20%, which will have an increasing impact on the LED market. This chart was made by Green Device Magazine based on information from the Nikkei market survey.

The background for this trend is the global trend toward obsolete incandescent light bulbs. The Ministry of Economy, Trade and Industry of Japan and the Ministry of the Environment also proposed to stop the manufacture and sale of incandescent light bulbs before 2012. Lighting manufacturers responded by saying that they had stopped production. Although fluorescent lamps have now become the first candidate for replacement of incandescent bulbs, LED lighting with long lifespan and excellent temperature characteristics has rapidly become a candidate for replacement of incandescent bulbs after achieving improved performance.

In addition, convenience stores that are contributing to the energy saving of lighting by taking the opportunity of Japan's revision of the energy conservation law also show strong interest in introducing LED lighting. "There has been an increase in the introduction of (high replacement cost) high roof plants, petrol stations, and street lights" (Lumidas Japan, which sells LED lighting products from Korea FAWOO Technology). Unlike fluorescent lamps, LED lighting does not dim at low temperatures, so it is also very easy to use when used as a refrigerator and cold room lighting.

Consumers also place high expectations on LED lighting. A survey conducted by lighting and construction-related companies revealed that "even if the initial introduction cost is high, it is considered to be adopted as long as the advantages of the design are outstanding." The overall answer is 19.7%. In addition, the respondents who "consider the use of costs and reflect the cost-effectiveness ratio" have reached a majority of 58.5%, showing that consumers have a very high desire to import. The reason for actively considering importing at high prices is not only energy saving, but also has advantages such as long life, small size and light weight.

A questionnaire survey was conducted on the business and lighting-related technicians. About 20% of the respondents pay more attention to design advantages than costs. The most attractive of the advantages of LED lighting is long life. Followed by small and lightweight. The data comes from the Nikkei Market Survey.

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