Hot summer notebook is not popular

With the opening of schools in major schools, the promotion of this year's summer is coming to an end. Reporters in Shunde major computer cities, electrical stores learned that this summer to promote the market is not busy, laptop sales are far less than the market expected, the current major businesses are seizing the time to grasp the college students to promote the last train.

Notebook sales in the past two months were only half of last year. Laptops have always been key items in Shucu. From June onwards, major brands have begun to lay stress on the content. Reporters recently learned on the spot that this year's notebook summer market made distributors look surprised.

The sales staff of a brand notebook computer in the Dechang Computer City said: “From July to now, a total of 40 or 50 units have been sold. Last year, there were almost 100 units.” The reporter then learned from major brand stores that this year’s sales are far. Less than market expectations are widespread, with sales in the two months of the year only about half of last year. Some laptops with higher prices, such as Sony, only sold more than 10 units in two months. A dealer surnamed Zhang said that they originally planned to be equal to last year's level. "This is a conservative estimate, because this year's summer holiday, the number of new laptops is much more, and the price is also cheaper than last year. But it is just over half of last year (sales). ."

The diversion of online shopping and lack of promotion are due to the fact that this year's notebook computer market is not booming, and industry insiders attributed the rise of online shopping and the weak supply of manufacturers.

A dealer who did not wish to be identified believes that advertisements are flying all over the place. However, there is not much support for dealers. As a result, consumers are not able to feel the benefits of summer heat. “As the brand I distribute, I started advertising in early June. We Put the 'Irab Roller' early in the store, but the gifts and discounts are not as good as last year, and the combined online games send props and draw prizes. These promotional policies are too weak.” The reporter noted that although there are joint online games to send props , lucky draw tourist places and other gimmicks, but these can not attract consumers in Shunde, "not much preferential prices and gifts, Shunde consumers still do not buy it." The dealer said.

In addition, people in the industry stated that the rise of online shopping, such as the official ordering websites of major brands and JD.com, is also a reason. “On the website, the money is full, the price is cheap, and there are also gifts. Consumers are willing to buy online. In previous years, parents and children bought more people, but this year it is rare, and consumers with online shopping experience are willing to Online purchase."

This year will extend the summer promotion and the eleven link Shucu failed to meet expectations, dealers have urged the summer heat to extend to mid-to late September, in order to seize the summer school to promote the tail.

The reporter learned from the interview that the summer heat had been declared to be over at the end of August, and then waited for one month to eleven golden weeks. This year the summer heat was extended, and Shucu and Eleven were linked together.

Extending the promotion of summer heat includes ASUS, promotional products such as the N 61D, which was not included in the earlier summer heat promotion, and the continuous delivery of game cups and mini-mobile hard drives, and the addition of Philips headphones. Suning Appliance reduced the 3C product line by 20% as the last wave of Shushi.

It is understood that in the last wave of summer heat, notebook computers are mainly thin and light, including Lenovo's IDEA pad u series, netbooks and so on. Some businesses expect that the next week's promotion will attract many wait-and-see consumers.