Ding Lei: You are not my boss

NetEase CEO Ding Lei was suddenly faced when asked about the "World of Warcraft" marketing policy during the conference call. He said directly to the analyst that "you are not my boss" and it is not necessary to ask so much.

Netease today released the company's unaudited financial results for the second quarter ended June 30, 2010. The financial report showed that Netease's total revenue in the second quarter of 2010 reached 1.3 billion yuan (US$199 million), an increase of 49% year-on-year; net The profit was 486 million yuan (71.6 million US dollars), an increase of 3.8% from the same period of last year.

In the subsequent conference call, Citi analysts asked Ding: "Can you share the progress of promoting World of Warcraft in second and third-tier cities? According to your survey and some market research, the potential of "World of Warcraft" in these cities How big are these cities? How much can these cities contribute to the growth of ACUs (average concurrent users online) and PCUs (maximum concurrent users online)?”

However, this problem has caused Ding Lei's unhappiness. Ding directly said: "This (thing) I think it is the management's business, you do not need to ask so fine it. You are not my boss, I want to put the entire management What do you say to you? I think we have been doing products for many years. We know what we are doing, okay?”

Before that, Ding Lei, who was straightforward, had had a "blunt" situation with analysts on the conference call, and let NetEase executives and analysts who also participated in the conference call be slightly embarrassed.

In the early morning of August 17, the client download of NetEase's Wrath of the Lich King was officially launched, and the patch size was about 2.55G. On August 9, the Wrath of the Lich King was reviewed by the Ministry of Culture. This means that The “World of Warcraft” expansion pack that has been approved by the Agency has already been officially launched.