Calculate the "economic account" of LED lighting entering millions of households

In the new year, we may wish to change our minds and change the way we do to make more "energy saving investments" and "green savings" for our lives. We believe that the future returns will definitely bring us more joy.

On a fortuitous occasion, the dialogue between the two entrepreneurs was heard and aroused thinking.

One entrepreneur is Zhang Ming, the chairman of Sunlight Lighting Co., Ltd., and Xinli Lighting Co., Ltd. is one of the leading companies in China's LED lighting industry; one entrepreneur is Fang Jiulun, chairman of Chuanxi Group, and the WOWO convenience store invested and created in the west is The first 24-hour chain of convenience retail enterprises in the region.

The topic of conversation naturally will be "light." Speaking of LED lighting, more and more people already know that as a fourth-generation lighting source and green light source, they have high quality of light perception, a wide range of applications, good development prospects, and are highly consistent with increasingly powerful energy conservation and environmental protection trends. However, Chairman Fang Julun raised a question that the public is more concerned about: price.

He asked Chairman Zhang Ming: Our 24-hour convenience store is a large consumer of electricity. Using LED lights can not only save energy, but also improve the visual comfort of customers. How much can your high-quality LED lamp be? Answer: 200 yuan. Ask again: The ordinary fluorescent tube 10 multivariate money, your price is 20 times of it, our more than 200 stores tens of thousands of lamps, save electricity and also useless! A: No problem, not only can you afford it, but you can also divide it into money.

how do I say this? Everyone is interested. Zhang Ming said: I will give you a free replacement lamp. We will share the electricity bill saved within five years. Don't spend money to make money. You said it is not feasible to be feasible?

Fang Jiulun contemplated his thoughts. After a moment, he said decisively: "Once! Our convenience stores have all changed LED lights!"

A seemingly high price threshold was easily crossed. A win-win cooperation was unexpectedly achieved in a few words. How do entrepreneurs calculate the economic accounts here? Fang Julun's consideration is that with the current scale of WOWO convenience stores, the annual electricity bill is as high as more than RMB 10 million. LED lamps save 50% more than fluorescent lamps. Over one year, they can save more than RMB 5 million, which is considerable, and the other party takes free of charge. The way of changing lights avoids the company's large cash flow expenses, which can be described as zero cost and large profits. Zhang Ming's idea is: Although the free one-time replacement of the lamp is not small, the cost of more than 10 million, but its own LED lamp life of at least 5 years, according to the current commercial electricity price, the province's electricity bill within 5 years With more than RMB 25 million, there is indeed room for profit sharing beyond the cost.

Really not knowing not to know that, as soon as the calculations startled, the economic accounts of the two entrepreneurs let the author sigh lamenting the enormous potential of the energy-saving market. The Xinli light source used an innovative business model to cross the high-price threshold of popularizing energy-saving products. Inspire people. In the energy-saving market, although many high-end energy-saving products have great environmental protection value, they are often subject to price, and it is quite common to use good things. To solve this problem, in addition to accelerating the promotion of the entire society's awareness of energy conservation and the renewal of the concept of consumption, it is more important to use the leverage of economic levers to create an economy with a clear input-output ratio and a clear return. Accounts, thereby stimulating and enhancing the internal motivation of thousands of households to use energy-saving products.

How do i do this? For government agencies, the introduction of a series of policy measures to promote and encourage the development of semiconductor lighting industry and the application of related products is of utmost importance. Now, the EU, Australia, the United States, Japan and other countries and regions have already clarified the timetable for the prohibition of the production and sale of incandescent lamps, and provide continuous subsidies for the use of LED lighting. Some regions in our country have also introduced a subsidy policy; for companies in the industry, While continuing to promote technological innovation, reduce production costs as quickly as possible, and popularize product prices, it is also necessary to innovate business models like Xinli Light, share the costs and share revenues with the companies and organizations that use them, and simply “sell” and “buy.” The relationship has become the common benefit of mutual investment, which will greatly accelerate the socialization of LED lighting under existing conditions.

What the author also wants to say is that in terms of individual households, when choosing energy-saving products, it may be more appropriate to establish the concept of “investment” rather than just “consumption”. Naturally, a family cannot, like the aforementioned WOWO convenience store, form a community of inputs and outputs with a manufacturer such as Xinli Lighting. However, entrepreneurs' business thinking is worth learning from. Namely: The use of high-end energy-saving products, not the purchase, but investment For example, the current price of LED household light bulbs are about six or seventy yuan each, which is two or three times that of ordinary energy-saving lamps, but it can also save electricity 50 %, and life expectancy is more than 30,000 hours, which is 20 times that of ordinary energy-saving lamps. At first glance, people will easily conclude that the price is too high and they are not economical. They are deterred from LED home lighting, but they calm down and put it down for a certain length of time, even if only the average electricity consumption of our country’s households is currently used. Quantity and price levels, using this new type of lighting is also very cost-effective. If you consider the possibility of ladder prices and the natural rise in energy costs, this choice is more economical. No wonder some experts say that using LED lighting is equivalent to a small "energy-saving bank" at home. For the country, if one-third of the existing lighting is replaced with LED, it is equivalent to one. Save a Three Gorges Power Station in a year. What a huge "green savings"!

In the new year, we may wish to change our minds and change the way we do to make more "energy saving investments" and "green savings" for our lives. We believe that the future returns will definitely bring us more joy.