As per the recent figures released by OFweek Smart Home Network, the market now hosts 20 different Internet TV brands, matching the total number of traditional brands available. These Internet TVs, offering an extensive range of video content and interactive experiences that go beyond passive viewing, are rapidly gaining popularity among consumers.
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According to reports from CCTV Finance, data from a research report by China Merchants Securities indicates that from January to May this year, the overall TV sales across the country amounted to 20,630,000 units. Among these, Internet TVs accounted for a significant 86.99%, while traditional TVs made up the remaining 13.01%.
Looking back to 2011, the national TV sales reached 39,829,300 units, with Internet TVs representing approximately 10% and traditional TVs making up around 90%. This clearly shows that over the past six years, there has been a complete shift in consumer preference, with Internet TVs now dominating the market.
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In Shenzhen, at the Suning Plaza Huaqiangbei branch, the turnover for color TVs during the first half of the year reached 14 million units, with Internet TVs accounting for a staggering 99%. Despite this dominance, the store still managed to maintain a growth rate exceeding 25%.
Based on data from YoYi, younger demographics, specifically those aged 18-35, are the primary users of Internet TVs. In contrast, individuals aged 36-55 tend to prefer traditional TVs. When examining the income levels, it becomes evident that Internet TV users with a monthly personal income of over 6,000 yuan form a much larger percentage compared to traditional TV users.
These trends suggest a clear generational and economic shift in consumer preferences, highlighting the growing influence of technology and digital experiences in our daily lives. As we continue to see advancements in smart home devices, it's likely that the appeal of Internet TVs will only increase further, reshaping how we consume media in the future.
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