On August 31st, local time in Beijing, an "Eyes-on Sharp 8K Eco-Prelude" event took place in Shanghai, China. This event marked the unveiling of Sharp's first consumer-grade 8K TV in Shanghai, as well as its global synchronized release in Taiwan, Japan, Tokyo, Germany, and Berlin. The event also featured Sharp's Tmall Super Brand Day, an 8K cross-border forum, and a Sharp 8K ecological conference. As one of Sharp's most pivotal strategies, the 8K ecosystem has now been fully integrated into the global market. With the advent of 8K imaging technology, it is set to redefine human lifestyles.
(Formally announced the establishment of an 8K ecosystem)
The world's first consumer-grade 8K TV entering the market marks a significant step forward in the 8K ecosystem's implementation. The color TV industry has transitioned into a phase of high-level technological competition. While others remain focused on other display technologies, Sharp's accumulated expertise in 8K displays stands out. The launch of the world's first consumer-grade 8K TV not only signifies the official entry of 8K technology into the civilian market but also propels the development of the 8K ecosystem, enhancing the intelligence and digitization of daily life and industrial production.
"The arrival of real 8K technology excites me. I believe that 8K TVs and display technology will open up vast markets for future consumer electronics," said Xiong Shongge, chairman of IDG Capital Global.
(IDG Capital Global Chairman Xiong Shongge)
As a crucial component of Sharp's global 8K ecosystem, Sharp's AQUOS 8K TVs showcase the immense potential of 8K technology to consumers. During the 8K cross-border forum, participants agreed that 8K applications could extend into broader areas like precision industrial manufacturing, audio-visual experiences, healthcare, and education. In the vision of Foxconn and Sharp, 8K will transform various aspects of human society. The 8K ecosystem spans the entire industry chain, from content creation to broadcasting, and ultimately to content playback.
"Today marks an important milestone for Foxconn Sharp in building the complete 8K ecosystem. Sharp is integrating the entire 8K supply chain," said Dr. Chen Zhenguo, vice president of Foxconn Technology Group.
(Dr. Chen Zhenguo, Vice President, Foxconn Technology Group)
Through Foxconn's robust financial backing, the conference also announced Sharp's participation in the construction of the Shenzhen 2017 major project—the Foxconn Luhu Global Future Display Technology and Innovative Application R&D Center. This initiative aims to address the content gap in 8K TVs through research and development in 8K + 5G applications.
(The Foxconn Luhu Global Future Display Technology and Innovation Application R&D Center became a major project in Shenzhen in 2017)
For Foxconn and Sharp, 8K imagery is not just the foundation of China's Manufacturing 2025 initiative but also a key to shaping the future of humanity. Both companies are prepared for the 8K era, with hardware, technology, and capital reserves accelerating its arrival. As the 8K ecosystem takes shape, it will significantly alter people's social lives. Through 8K + 5G technology, Foxconn and Sharp aim to reshape work, education, entertainment, family life, safety, health, property transactions, and environmental protection across various domains.
(8K new conference site)
This newly launched Sharp AQUOS 8K TV, the LCD-70SX970A, inherits the classic design of Sharp TVs, enhanced by Foxconn's advanced manufacturing processes. The AQUOS 8K TV's frame, base, and trim use aviation-grade aluminum, processed with drawing, cutting, and polishing techniques, creating a premium metallic finish. The innovative column SoundBar is crafted from metal mesh material, stamped and polished to achieve a matte texture with a 45-degree slant, resembling a sword ridge. Its multi-layered steel pattern exudes high-end quality.
In terms of audio, the SoundBar houses three built-in speakers, complemented by four high-powered speakers on the back of the TV using a rear bass expansion design, delivering deeper bass tones. The acoustic damping design creates a wide range of sound effects, producing a front and rear surround soundfield. Equipped with Yamaha Audio Engine and DTS 2.0 technology, it offers home theater-like audio without additional equipment.
At the image quality level, certified by the Ministry of Industry and Information Technology, this TV boasts true 8K resolution, presenting objects as though they're lifelike. Combined with Sharp's three core technologies—new-generation color technology and a direct backlight area control system—it delivers vibrant colors and deep blacks. Fully compatible with Dolby Vision HDR and BDA-HDR imaging technologies, the TV offers higher dynamic range and brighter images. High-brightness direct backlight and automatic brightness adjustment enhance contrast, reproducing landscapes with unparalleled detail, sharpness, and texture.
Moreover, Sharp's eco-friendly, non-toxic wide color gamut eliminates carcinogenic volatile quantum chromophores and blue-light backlights. Utilizing phosphor molecular technology, it achieves a high color gamut with vivid hues and natural brightness, faithfully reproducing sharp, true-to-life visuals. This brings a new visual experience and caters to the growing demand for quality consumption.
To capture the 8K market, Sharp's Tmall Super Product offers consumers the best experience. In the highly competitive market, product innovation and quality upgrades are key themes. Sharp collaborates with Tmall to provide consumers with a better quality of life and establish audio-visual living trends.
(Yuan Xuezhi, CMO, Foxconn Technology Group)
Tmall possesses extensive user data, mature AI applications, and years of operational experience, providing a strong infrastructure for the Tmall Super Brand. Joining Tmall Super Brand Day is a strategic move for Sharp's brand communication and 8K TV marketing. Leveraging Tmall's platform power, Sharp can deliver more precise services to consumers, enhancing shopping experiences and operational efficiency.
Sharp's selection of Tmall Super Product as a brand communication strategy and its future marketing approach for the AQUOS 8K TV are well-planned. By innovating product technology and utilizing Tmall's traffic and resources, Sharp has achieved success during Tmall Super Brand Day events. This new marketing model highlights the charm of smart home life centered on 8K, driving consumption growth.
(Guests were drawn to the new 8K TVs at the conference)
Currently, China's consumption upgrade is at a critical juncture. The degree of product innovation, quality improvement, and shopping experience all influence market development. Through Foxconn's industrial chain layout and leveraging Tmall Super Brand Day, Sharp brings top-tier products to consumers while making significant changes to everyday life. This launch of consumer-grade 8K TVs and the completion of the 8K ecosystem are Sharp's commitment to consumers, promising to offer an "ideal life" and elevate quality of life.
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