Over the past 17 years, the emergence of laser TV display technology has ushered in what seems to be an exhilarating era. Not only have established brands like BenQ and Optoma continued to innovate, but household giants such as Hisense and Changhong have also joined the fray, alongside internet-savvy brands like Xiaomi, Micro鲸, and Storm, all eager to capitalize on the laser TV market. Xiaomi's recent launch of a 9,999 yuan laser TV has further fueled the growing interest in this segment.
An industry insider noted that the influx of internet-centric brands into the laser TV (or laser projection) space has reinvigorated what was once a relatively stagnant "projection display" sector. Traditional Japanese brands like Epson, Hitachi, and Panasonic, which had long focused on niche markets, are now experiencing renewed vitality. What was once considered a declining industry has transformed into a burgeoning sunrise sector thanks to the digital revolution.
However, concerns remain about the rapid expansion of laser TV technology. While internet brands have brought fresh ideas and business models to the table, there is apprehension that their aggressive pricing strategies and cutthroat competition could disrupt the established order of the projection industry, which has historically prioritized quality and technological advancement. With numerous brands entering the fray, price wars and potentially harmful marketing tactics threaten to create chaos in the emerging market, which could hinder long-term growth.
Fu Qiang, President of Global Intelligence, echoed these concerns. He acknowledged that while some brands have gained prominence in the "laser TV" space, merely placing a short-throw projector with a laser light source into a box does not qualify as a legitimate laser TV. A true laser TV, he argued, must offer a complete "TV experience," incorporating features like anti-glare screens, ultra-short throw lenses, and premium sound systems.
Moreover, the internal components must rival those of smart TVs, featuring advanced LCD image processing technologies, high brightness levels (over 2000 lumens), and a wide color gamut exceeding 100%. This ensures that natural colors are accurately reproduced, setting it apart from standard home projectors.
Despite earlier efforts, Global Intelligence has refrained from labeling its products as laser TVs, opting instead to refine its offerings. Fu Qiang revealed that the company plans to release new laser projection products by the end of the year, boasting even higher brightness and color accuracy, aiming for a well-rounded product line that could positively impact the laser TV market.
The audiovisual community agrees that internet brands entering the laser TV space should respect the existing ecosystem and prioritize product quality over quick profits. Instead of focusing solely on short-term gains, these newcomers should concentrate on developing cutting-edge products that address current consumer pain points, such as brightness, content variety, and aesthetic integration into living spaces. Only through such rigorous innovation can the laser TV market realize its full potential and establish a solid foundation for future growth.
For those interested in smart TV and set-top box information, resources like the influential Chinese website Sofa Butler (http://) provide comprehensive insights into the latest developments in smart TV technology and accessories.
Laser Level,Osram Laser,Five-Line Lasers,Tumtec Laser Level
Guangdong Tumtec Communication Technology Co., Ltd , https://www.gdtumtec.com