The traditional media app does not emphasize the user's mobile features are not outstanding

July 1 news, Zhejiang Daily Newspaper Group's Media DreamWorks today released the "Traditional Media News App App Research Report", pointed out that the traditional media app's insistence on news originality is still emphasized on the mobile platform, news originality The average rate is 70.04%, far more than new media.

IT Business News learned that the report stated that traditional media has a single source of information in the development process of App applications, lack of breadth for general public demand, and attention to user needs is on the surface, and the exploration of mobile terminal features is still insufficient. The personalization of content is still at an exploratory stage, and there is a lack of attention to the user experience (UI/UX).

According to media reports, the report also believes that traditional media apps have taken on more of the task of extending the media, while online media applications mostly aggregate news from other media, which is consistent with their desktop practices, and the relevant data have also verified the two. Different understandings and attitudes of news app.

The report reads as follows:

Based on the observations of the current IOS and Android platform App applications, we intercepted the final week of May, quantified the 400 samples with “news and information” attributes on the two platforms and formed the report. This report is for research and observation purposes only and has no other business purpose.

The results of the report are only for observation, research, and sharing by traditional media and mobile internet colleagues who are moving forward silently on the road to transformation and exploration. The projects, cases, and screenshots in the report are all from open projects on the IOS and Android platforms.

Through the simple summary of the report data, it is not difficult to find the “majority” of the application of the traditional media. In the development process of the application of the traditional media, some of them inherited the clothes, such as sticking to the original; some of them were “bad habits are not "Change", such as respect for the user experience ... ... Due to the pressing time of publication, can not carry out an exhaustive analysis of all the data, can only be gradually presented in the follow-up work.

Five "Features" of Traditional Media Apps:

(1) The insistence on originality of news is still emphasized on mobile platforms. Original news is an important way to impress readers, guide readers, strengthen the core competitiveness of the media, and establish a brand image of the media in the new media era. It is also an effective way to solve news homogenization. As an original text reflecting the value of news, among these news applications, the average number of "original articles in random 10 news articles" is 7.04, indicating that the originality of traditional media is also emphasized in mobile applications in the new media era.

(2) The sources of information are relatively single. To a certain extent, fine-tuned selection has the function of “noise reduction”, but it is somewhat insufficient for the demand of the general public. Timeliness, depth, and breadth are the basic elements of "quality news." In mobile applications, there are a lot of news information, but because of the greater convergence of information, the quality of information is reduced, and the cost of artificially searching information is increased. The study found that among 188 news app apps, the news sources were normally distributed from 0 to 10, and the number of news sources was even with an average of 2.43, indicating that these app apps were The sources of information are relatively single.

(3) Attention to user needs (browsing time) flows to the surface, and the concept of “operation” has not penetrated deeply. Traditional media mobile applications have a much faster update rate than “real time”. Traditional media news applications update at “9:00 pm” and “zero point” with 42.6% and 33.5%, which is lower than online media. The latter’s update ratios were 64.2% and 52.9%, respectively. In the "push" option, about two-thirds of clients do not have this feature. Usually, these can be better resolved with technical means, the key is the "operation" concept.

(IV) The exploration of the characteristics of mobile terminals is still insufficient, and the personalization of content is still at an exploratory stage. The survey found that only 12.2% of traditional media news applications integrated UGC (user-created content). This shows that the delivery of news in the form of “push” is still the main mode of the traditional media mobile client. Integrating UGC to enhance the user's viscosity for the application has not received the attention of most media. In addition, in terms of personalized recommendations, only one client has the ability to intelligently recommend news based on reading history, showing that the popularity of this feature is very low.

(5) Concern over user experience (UI/UX) presented with a “holistic lack”. Although technology is considered to be not the main bottleneck for app development at this stage, app performance of traditional media is not good for reading mode, night mode, font size selection, horizontal and vertical screen display, and user experience indicators.

For example, the environment chooses one (such as the function of adjusting the client news receiving mode according to the situation of the network environment). Of the 188 traditional media mobile clients sampled in this study, only seven clients provide According to the network environment, the function of automatically selecting the best receiving mode only accounts for 3.7% of the total number.

In another study that we conducted during the same period, in the news app developed by the online media, 58.8% of the “Original Article Number in Random 10 News” was 0. This shows that the traditional media's App more to assume the task of the extension of the media, and online media applications are mostly aggregate news of other media, which tend to be consistent with its desktop practice. The data verifies the different understandings and attitudes of the two attribute subjects to the news app.

The research on the quantity of information sources confirms the above viewpoints again. In the study of online media apps, about 70% of online media news application information sources are more than 5, and 10 news applications are different sources of information occupy 20%.

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