Last week, the "digital TV payment" business was officially launched. Last year, home appliance manufacturers such as Konka and TCL have already launched smart phones with UnionPay payment capabilities.
The home appliance industry practitioners disclosed to reporters that users can complete various types of payment through the remote control of smart TVs, but it is unlikely to be realized in the short term, although home appliance manufacturers have started cooperation with Yinshitong since 2009. System, but problems such as operation and security make the TV payment service still need software and hardware manufacturers and policies to jointly promote the solution.
Domestic home appliance manufacturers such as Konka TCL did not show much enthusiasm for obtaining a TV payment license. Instead, they poured cold water: “Television payment will not occupy the mainstream within two or three years and is still in the training phase.â€
TV pay only stays in the concept stage
Konka and TCL are the first color TV manufacturers in China to cooperate with payment vendors. Phoenix Technologies has connected Song Zhenhua, deputy general manager of the network operation department of Konka Multimedia Solutions, and Lingdi, vice director of the brand of TCL Group in Beijing.
Song Zhenhua said that Konka has been fully deploying TV payment since last year and has already reached cooperation with BesTV and Yinshitong, and is expected to launch smart TV with payment function in the second half of the year.
A middle class who has long been engaged in third-party payment revealed to Phoenix Technology that the advantage of TV payment distribution is obvious. The difference between PC payment and personal payment is mainly the difference between personal consumption and household consumption, because PCs tend to focus on personal consumption, while TV payment tends to focus on household consumption. .
"However, the specific department that promotes this matter is not clear. Many problems have not been resolved." Song Zhenhua disclosed to Phoenix Technology that the focus of TV payment is the cooperation between hardware and software, but now it appears that the entire market has a general response and the acceptance is not high.
Ling Di told Phoenix Technology that TV payment will not affect the payment pattern in the next few years. He metaphorically stated that, like triple play, many problems require multiple management departments to communicate and coordinate, such as banks, the Ministry of Industry and Information Technology, software companies, and hardware manufacturers.
He said that TV payment has advantages over PC payment. For users, entry barriers are low and they are easy to use. They are good for the advancement of smart TVs, but they are still wait-and-see status in the short term.
PC-side payment is still the mainstream
Analyst Zhang Meng, an analyst at Analysys International, told Phoenix Technology that television payment is an extension of the industry chain for TV makers. Although it is only for the start-up phase, it is beneficial to the enrichment of business lines.
Konka Song Zhenhua stated that the advantage of TV payment is that “the family’s usual daily consumption, such as the payment of water and electricity, can be completed through TV payment, but the user’s spending habits also need a long-term cultivation and will not become mainstream in the next few yearsâ€. .
Liang Zhenpeng, an analyst in the home appliance industry, told Phoenix Technology that TV payment is a more practical application of smart TV. Now, it cannot be concluded that it will become a trend. On the positive side, the cooperation between hardware and software can be strengthened. The biggest problem is that payment is faced. Security,
He disclosed that because TV-based systems are all Android systems, because it is an open source system, there are many loopholes, and now the security software for this piece has not kept pace. "In a certain period of time, PC payment will continue to be the mainstream, and both mobile and TV payment will be complementary."
He stressed that many manufacturers can join together security vendors and payment companies to sell their products using television payment as their selling point.
Independent analyst commentator Lu Zhenwang told Phoenix Technology that now TV shopping cannot be done, one key point is to pay. If China Unicom's TV shopping system and TV payment system, the effect will be much better, he said, TV payment can be established, then The development of TV-based Internet e-commerce systems such as TV shopping and pay-per-view on-demand will all develop rapidly.
It is understood that through the digital TV payment service, users can use the "TV + remote control" method for bank card payment, which will provide payment for TV shopping and video on demand services in the broadcasting and television industry. "TV Mall" may become electronic Another entrance to business.
The home appliance industry practitioners disclosed to reporters that users can complete various types of payment through the remote control of smart TVs, but it is unlikely to be realized in the short term, although home appliance manufacturers have started cooperation with Yinshitong since 2009. System, but problems such as operation and security make the TV payment service still need software and hardware manufacturers and policies to jointly promote the solution.
Domestic home appliance manufacturers such as Konka TCL did not show much enthusiasm for obtaining a TV payment license. Instead, they poured cold water: “Television payment will not occupy the mainstream within two or three years and is still in the training phase.â€
TV pay only stays in the concept stage
Konka and TCL are the first color TV manufacturers in China to cooperate with payment vendors. Phoenix Technologies has connected Song Zhenhua, deputy general manager of the network operation department of Konka Multimedia Solutions, and Lingdi, vice director of the brand of TCL Group in Beijing.
Song Zhenhua said that Konka has been fully deploying TV payment since last year and has already reached cooperation with BesTV and Yinshitong, and is expected to launch smart TV with payment function in the second half of the year.
A middle class who has long been engaged in third-party payment revealed to Phoenix Technology that the advantage of TV payment distribution is obvious. The difference between PC payment and personal payment is mainly the difference between personal consumption and household consumption, because PCs tend to focus on personal consumption, while TV payment tends to focus on household consumption. .
"However, the specific department that promotes this matter is not clear. Many problems have not been resolved." Song Zhenhua disclosed to Phoenix Technology that the focus of TV payment is the cooperation between hardware and software, but now it appears that the entire market has a general response and the acceptance is not high.
Ling Di told Phoenix Technology that TV payment will not affect the payment pattern in the next few years. He metaphorically stated that, like triple play, many problems require multiple management departments to communicate and coordinate, such as banks, the Ministry of Industry and Information Technology, software companies, and hardware manufacturers.
He said that TV payment has advantages over PC payment. For users, entry barriers are low and they are easy to use. They are good for the advancement of smart TVs, but they are still wait-and-see status in the short term.
PC-side payment is still the mainstream
Analyst Zhang Meng, an analyst at Analysys International, told Phoenix Technology that television payment is an extension of the industry chain for TV makers. Although it is only for the start-up phase, it is beneficial to the enrichment of business lines.
Konka Song Zhenhua stated that the advantage of TV payment is that “the family’s usual daily consumption, such as the payment of water and electricity, can be completed through TV payment, but the user’s spending habits also need a long-term cultivation and will not become mainstream in the next few yearsâ€. .
Liang Zhenpeng, an analyst in the home appliance industry, told Phoenix Technology that TV payment is a more practical application of smart TV. Now, it cannot be concluded that it will become a trend. On the positive side, the cooperation between hardware and software can be strengthened. The biggest problem is that payment is faced. Security,
He disclosed that because TV-based systems are all Android systems, because it is an open source system, there are many loopholes, and now the security software for this piece has not kept pace. "In a certain period of time, PC payment will continue to be the mainstream, and both mobile and TV payment will be complementary."
He stressed that many manufacturers can join together security vendors and payment companies to sell their products using television payment as their selling point.
Independent analyst commentator Lu Zhenwang told Phoenix Technology that now TV shopping cannot be done, one key point is to pay. If China Unicom's TV shopping system and TV payment system, the effect will be much better, he said, TV payment can be established, then The development of TV-based Internet e-commerce systems such as TV shopping and pay-per-view on-demand will all develop rapidly.
It is understood that through the digital TV payment service, users can use the "TV + remote control" method for bank card payment, which will provide payment for TV shopping and video on demand services in the broadcasting and television industry. "TV Mall" may become electronic Another entrance to business.
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