Energy-saving subsidies for home appliances are expected to restart in April: the New Deal is already brewing

Following the trade-in, the Beijing version of the home appliance energy-saving subsidy policy will also end at the end of this month. However, the reporter learned yesterday that the new continuation policy is already in development and will be introduced as early as April of this year. By then, Beijing consumers will continue to enjoy the policy “red envelopes” when they purchase home appliances.

Energy-saving product subsidies are loud

Hou Enlong, general manager of Beijing Suning Appliance, revealed to reporters yesterday that related departments have begun discussions on subsidizing the New Deal, but the specific contents have yet to be finalized. “We also put forward our own proposals, including further expanding the categories of products involved, increasing support for energy-saving green products, etc.”

Since 2009, subsidy policies such as home appliances going to the countryside and trade-in replacement have injected a strong boost to the home appliance market. The Beijing version of the home appliance energy-saving subsidy policy also received a warm response from consumers after its implementation in September last year. Suning Appliance's data shows that at present, 90% of traditional home appliance sales come from sales with energy-saving subsidies. After the Beijing version of the home appliance energy-saving subsidy policy was tentatively scheduled to end on the 29th of this month, the introduction of a new continuation policy has become a consensus of all parties.

The Beijing Municipal Committee of Commerce has said that if the Beijing subsidy policy for household appliances energy conservation continues to be implemented, it may not exclude the possibility of expanding the range of subsidized products.

Suning pushes for affordable housing subsidies

To catch the policy "Dongfeng", home appliance stores are also interested in launching a corporate version of home appliance subsidies. Hou Enlong said that Beijing Suning plans to restart the “Aid for Housing Promotion Assistance” in April, giving a 10% subsidy to users of affordable housing. “The protection of housing business opportunities can, to some extent, make up for the impact of real estate regulation on home appliance sales. In 2012, Beijing's affordable housing is expected to build 160,000 units, and 100,000 units have already been implemented. The affordable housing started in 2011 will also be concentrated in this year. Delivered and used, these will all become new growth points for the household appliance market.” In addition, Suning will also stimulate consumer demand in the primary market by introducing credit consumer subsidies and increasing new product launches.

â– Related news

Suning department store brand "Tesco" will enter Beijing

Morning News (Reporter Liu Yinghua) Suning's department store brand "Tesco" will enter Beijing within the year. The reporter learned yesterday that Suning Appliance plans to open 5 to 8 Tesco stores in Beijing this year and meet with Beijing consumers before the May 1st.

Beijing Suning's 2012 store plan stated that Tesco's Shimen stores will be laid out according to the top five positions of the main city in the southeast and northwest of Beijing, and the location and planning of the stores have been initially completed. Tesco's products will be based on technology, stylish 3C appliances, personal consumer products as the mainstay, and household household items as extensions. The products will be expanded to include a variety of categories including animation, toys, watches, and musical instruments.

In addition to opening a department store, Suning's chain expansion this year will continue to accelerate. According to reports, Beijing Suning will open 3C boutiques in Xidan, Wangfujing, and Gongzhufen, and other traditional mobile phone distribution centers and core shopping centers, specializing in mobile phones, digital computers, and related accessories.

In 2012, Beijing Suning entered the market of Baoding and Chengde in chain development, making the total number of stores in Beijing's urban areas and the four prefecture-level markets (Langfang, Zhangjiakou, Baoding, and Chengde) exceed 130, and 30 new stores opened. On average, the speed of a shop every week expands the market.