Wearable devices are reloaded, and the big guys gamble on the next era, of course, Apple is indispensable. However, the birth of a spike artifact is no accident. New products require innovation, and innovation requires talent. At this point, Apple CEO Tim Cook knew it. Therefore, in order for iWatch to be launched in 2014, Apple has accelerated the pace of entrenched technology.
FireWire
Last Sunday, the British "Financial Times" published the news of Apple's recruitment. One stone shocked thousands of waves. Because it allows more fruit fans to see the hope of iWatch. Because the reason why Apple is looking for someone is to solve the design problem of this artifact.
Happy male voices need design, so the choking sounds of Chen Kun and Nicholas Tse are born. Good sound in China needs to be designed, so that all kinds of champions of the Qingge Competition are born. Similarly, in addition to hunger marketing, Apple's core competitiveness is design. The design needs a continuous stream of inspiration and talent, which of course comes from HR, from the glittering job requirements. In the past 2 months, the number of job postings posted on Apple ’s official website has increased sharply. There were 681 job postings for hardware engineering throughout the year. As of June, the number of job postings was 518, accounting for 76%. In terms of design, 74 job postings were posted throughout the year. The number from June to the present is 58, accounting for 78%. This shows that Apple's hunger for talent.
Apple is so desperate to inject fresh blood into itself. This makes one can not help but question the capabilities of the existing development team. In fact, many employees who previously engaged in iPhone and iPad marketing, software and hardware business have joined the iWatch team, the total number of the team has exceeded 100 people.
Obviously, for this highly anticipated iWatch, there is still a big gap between the current manpower capability level and the ideal of iWatch. Therefore, at the beginning of the month, Paul Divi joined Apple on FireWire, took over "special projects", and reported directly to Tim Cook. You know, the old club of Divi is the French luxury brand Yves Saint Laurent. During his tenure as CEO, the man had long been immersed in the fashion and luxury goods industry and worked for Apple. According to the Financial Times, Divi's arrival has only one purpose: iWatch.
Cook's ambition
Divi ’s privilege at Apple comes from Cook ’s ambitions. As early as April of this year, Cook sounded Apple's autumn product assembly number. He said: "Our team is working hard to develop some amazing new hardware, software and services, and we look forward to launching this fall and next year." At the D11 Technology Conference in May, Cook said he was "very interested" in wearable computing, but "you have to convince people to recognize it and make people willing to wear this device." Cook pointed out that most young people do not wear watches, so the company's task is to increase the attractiveness of such products. In June, Cook praised the wearable device at the All Things D conference, calling it "extremely valuable" in this field.
Cook's multiple expressions showed Apple's main signal. Recently, Apple has successively applied for registration of the "iWatch" trademark in Russia and other countries. Apple applied for the ownership of the "iWatch" trademark in Russia, and the product categories fall into categories 9 and 14 in the "International Classification of Goods and Services". At the time, foreign media agreed that iWatch would land in the fall.
However, when the "Financial Times" broke the news of Apple's intensive recruitment round, fruit fans, media, industry, and experts all know that iWatch has withdrawn from the autumn file competition, and the fastest may be 2014. In a year, Apple's stock price plunged from a high of 705 to 426 US dollars, a drop of up to 40%, which caused heavy losses to investors. If Apple cannot find a life-saving straw to prove that it still has the ability to create or redefine products. It is likely to be preempted or surpassed by competitors, and Google and Samsung have already taken steps to seize the market. And iWatch is a restless baby in the mother's belly.
Market Watch's Trading Deck blogger NigamArora believes that although Google Glass has defects such as expensive and poor comfort, it is a sign of wearable devices after all. The Pebble watch launched this summer is priced at only $ 150. It uses Bluetooth technology to connect to iOS or Android devices and can prompt phone calls, emails, timely information pushes, and Facebook messages.
In addition, Samsung, Dell and Motorola are all sharpening their swords, so Apple deeply feels the pressure of their opponents. Through "radical" recruitment, Apple has accelerated the development of the iWatch project. But this is different from the difficulty of upgrading existing products of iPod, iPhone and iPad. iWatch is a brand-new product category, so it must jump out of enterprises to find talents to develop products. If, Apple has not solved the troublesome problem in engineering, it is not ruled out that Cook may cancel the product launch. It is not the first time in the history of Apple's development to eliminate creativity.
However, in Cook's eyes, iWatch has entered the "exploration of mature", not only can not stop, but also must be bigger and stronger. When recruiting talent for iWatch, Apple is also searching for acquisition targets, mainly looking for some startups engaged in connected devices. The risks are evenly spread and more bloom.
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