Xiaomi and Unicom deep cooperation to release customized new product red rice 3X


Since the cooperation strategy between Xiaomi and China Unicom in 2011, the sales volume of Unicom's customized models has exceeded 16 million by the end of 2015. Accumulated development of Unicom terminal contract users more than 10 million.

On June 15, 2016, China Unicom and Xiaomi Company held the “New Strategic Cooperation and the First Exclusive Customized New Product Launch Conference” in Beijing. Xiong Wei, deputy general manager of China Unicom, Xiaomi founder, chairman and CEO Lei Jun, Xiaomi co-founder and president Lin Bin attended the conference.

   The red rice 3X released this time is a new product developed by Xiaomi's founder and chairman, Mr. Lei Jun. Although it continues the name of the red rice, it is completely different from the previous red rice series. Red rice new product 3X first use vertical edge, high-bright edge design; 5-inch high-definition screen; ultra-large 4100mAh battery, normal use can guarantee 3 days of battery life; Qualcomm Snapdragon 430 eight-core 64-bit processor; standard 2GB+ 32GB flash memory, can still be equipped with a memory card, the maximum memory support 128G; front 5 million pixels, rear 13 million pixels, ultra-fast focus 0.01 seconds. Support full Netcom HD call, network sharing coverage doubled. For only 899 yuan.


Create a new "Internet +" strategic cooperation, and create a "all categories, all channels, new models"

China Unicom and Xiaomi have set a partnership benchmark for “operators and Internet brands, offline and online collaboration” from the first Xiaomi mobile phone in 2011. China Unicom and Xiaomi Company launched the new "Internet +" strategic cooperation of "all categories, all channels, new models", and created another new cooperation model. Xiong Wei deeply interprets the new "Internet +" strategy of all categories, omnichannels and new models from three aspects. First, the products of the two parties will be expanded from mobile phone products to 'Internet + all-category information terminals'. The second is to combine the tradition of paying attention to user experience on the Internet with the perceptible and experiential advantages of offline channels, from online to offline, to achieve Internet + omni-channel cooperation. Third, the two sides will provide "private services" for "rice powder" and China Unicom users to achieve "Internet + customer operations" cooperation.

The Xiaomi product demonstration experience area was set up at the conference. The difference from the previous conferences held by Xiaomi's mobile phone brands and China Unicom is that in addition to the mobile phone product display experience of the two parties, Xiaomi TV, Xiaomi Box, Xiaomi Router, Xiaomi Air Purifier, Xiaomi Patch Panel, Mijia IH pressure rice cooker, millet camera, and millet bracelet 2 all appeared on the scene.

Both parties have proposed a new cooperative approach in user operations. It is understood that the number of China Unicom users using Xiaomi mobile phones has exceeded 30 million, and the Internet activity of Xiaomi users is very high. The data of various third-party platforms indicate that Xiaomi mobile phone users have high use and dependence on the Internet. According to the August 2016 Android device active ranking data provided by Union League, the top ten terminals accounted for seven of the number of meters. At the press conference, Xiong Wei revealed that China Unicom and Xiaomi are working together to create exclusive customized products for users. Not only the hardware configuration advantages are obvious, but also the differentiated selling points of product UI and exclusive applications are also surprising, and in terms of communication business, China Unicom will also provide the “rice powder” exclusive voice traffic package. In addition, the two sides will use their respective strengths of terminal + targeted traffic to develop ecological cooperation, and promote content providers to join the ecological alliance jointly created by Xiaomi and China Unicom.

Innovative "Internet +" cooperation model, launching the first exclusive customized terminal

The two parties also realized the integration of terminals and services through exclusive product customization, and combined with their own advantages to provide consumers with more comprehensive and intimate product experience and services.

The first exclusive customized 4G Netcom new red rice 3X that was unveiled at the conference was quite mysterious. It appeared in the form of mysterious new products on the Weibo of the two companies only a few days ago. This 4G dual-card dual standby Netcom product is not only equipped with Qualcomm Snapdragon 430 high-performance eight-core processor, 4100mAh large-capacity battery, metal body and 13 megapixel camera, but also fingerprint recognition and phase focusing technology from professional cameras. . What's even more surprising is that it's only 8.5mm thick, which is a masterpiece of the comfortable feel of a 5-inch screen phone.

It is worth mentioning that this product is a new flagship new product created by China Unicom and Xiaomi Company for “rice flour”. It has been selected by China Unicom Crowdfunding 3.0, and China Unicom has configured its exclusive sales policy. It is believed that this product is the starting point for the two parties to implement the new "Internet +" strategic cooperation, and will bring more surprises to users in the "4G+" era.

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Features 

1. Strong explosion protection
2. Good hydrophobicity
3. Small weight and unbreakable 
4. Easy to identify a damaged unit
5. Suitable for high mechanical tension load,long span and compact power line

Main Technical Parameters

Type

FXBU-15KV

FXBU-25KV

FXBU-35KV

Rated Voltage(KV)

15

25

35

Rated mechanical strength load(KN)

70

70

70

Creepage distance(mm)

445

667

886

Structure height(mm)

352±15

454±15

538±15

Insulating distance(mm)

175

270

358

Lightning impulse withstand voltage(KV)

95

185

200

1 min wet power frequency withstand voltage(KV)

42

75

90

Standard

IEC61109

IEC61109

IEC61109

composite insulator  FXBU-15KVcomposite insulator  FXBU-25KVcomposite insulator FXBU-35KV

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