TV enters the cinema era? Hisense 88-inch TV sold 5,999 yuan

Hisense announced the world’s first DLP ultra-short-focus 4K laser cinema television at the Qingdao Electric Expo. The size includes 100 inches and 88 inches. From the product form, it is a LCD screen + projection host. Hisense claims that it is more cost-effective than LCD TVs of the same size. The price of the Samsung 88-inch LCD TV sold by Sohu Technology from JD.com is 158,888 yuan. In similar products, the price of 100-inch Hisense 4K laser cinema TV is 6,999 yuan, and Sony lcos 4K laser cinema TV is 330,000 yuan.


Laser Theatre TV is a key product that Hisense has invested in recent years. Liu Hongxin, the president of Hisense Group, believes that the rise of the large-size TV market, laser theater TV must be the trend. The biggest bright spot of its products is that it has a higher resolution than the projector. Affected by the screening environment, the price is 1/10 of the same size LCD TV. In addition, it also has Internet TV capabilities and rich content resources.

“4K laser cinema TV is the largest R&D project we have invested in in the past two years. The technical difficulty of 4K laser cinema TV is much higher than that of 4K LCD TV. Hisense’s DLP projection method has higher contrast ratio than LCOS projection program. Clearer and sharper, the image is more layered, Liu Hongxin said.

Gao Yuling, general manager of Hisense Laser TV Division, stated that the breakthrough difficulties of 4K laser cinema TV are in three aspects. The first is the high processing capacity optical engine. Its processing capacity is to be increased by 300% compared to 2K laser television products, and it is required to be 8.3 million bundles. Fine control of light to achieve image performance of 8.3 million pixels. Second, high-resolution lens design is required. The optical resolution per millimeter must reach 186 beams. Third, 4K laser television manufacturers must achieve micron-level material control accuracy and lens. Assembly accuracy, machining close to the limit of 10 microns accuracy, lens adjustment accuracy of 5 microns, the error is less than 1/20 of a hair diameter.

"Compared with 4K large-screen LCD TVs, 4K laser TVs consume approximately 1/3 the power of similar-size LCD TVs, and their response speed is 370 times faster than LCD TVs," said Gao Yuling.

According to Zhong Yikang’s forecast, sales of TVs with 75 inches or more in 2016 will be 66,000 units, 2017 will be 233,000 units, and 2018 will be 653,000 units. In the future, the increase of TVs will be in the large screen market.

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