At the main venue of the Global Mobile Internet Conference (GMIC2016), Meng Pu, chairman of Qualcomm China, handed over some of his personal speech time to the CEO of a startup company, who showed off the folding drone.
The machine, called HoverCamera, can perform drone-fixing operations such as half-air hovering, but it is also smaller and smarter. Due to the hidden propeller and folding design, it is as easy to carry as a book. Thanks to its recording and recognition functions, Follow the instructions to follow anyone.
Thanks to the latest technology, HoverCamera's design company, Beijing Zero Zero Technology Co., Ltd. (hereinafter referred to as “Zero Zeroâ€), is optimistic about investors and just announced a total of US$25 million in financing a few days ago and is considered It may change the future of autonomous flying robots.
However, the technology that makes HoverCamera smarter is actually mainly from Qualcomm. Through the drone reference design platform, developers can better realize their own ideas and launch products in a shorter time. For many IOT (Internet of Things) areas, Qualcomm has targeted 25 platform solutions.
Devices connected to the Internet are moving from billions of scales to 50 billion to 100 billion connected, and most of the new connected devices will be born in the next four to five years. According to the chip company's practice, these terminal markets are often handed over to partners, and a more convenient "turnkey" solution will undoubtedly help new companies compete for the market.
Wang Mengqiu, co-founder and CEO of Zero Zero, was originally a software engineer in Silicon Valley.
Wang Mengqiu worked as a software engineer for two years on Twitter. He founded Zero Infinity in March 2014. He is headquartered in Beijing, has 80 employees and has a small office in San Francisco. His goal is to build a personal robot product line in the future, and HoverCamera is only the first step in its vision.
The HoverCamera's carbon-fibre casing and foldable design enhance product safety and portability. With the wings and power on, the HoverCamera takes off from the controller's fingertips and captures video or photos from a unique perspective in the air.
You can also scan and recognize facial features with a unique algorithm and record these features to track the specified objects during flight and shooting.
This product uses Qualcomm's SnapdragonFlight UAV platform and Qualcomm's artificial intelligence technology to make the sensing environment possible. People who track the development of technology may remember that Qualcomm has repeatedly demonstrated ground robots and drone equipment with the same technology.
The SnapdragonFlight platform combines highly integrated technology onto a single reference board to help OEMs design faster, smaller, and smarter drones. Meng Pu introduced at GMIC2016, another well-known drone design company with zero intelligence control, also adopted the SnapdragonFlight platform.
The Internet of Everything encompasses many IOT areas, and drones are just one of the sub-areas of the reference design platform.
Another major chip company, Intel, has also introduced reference design platforms in a number of IOT segments. "In this way, a chip can be quickly applied to vertical industry applications." Chen Wei, general manager of the Intel IoT Division China, told the China Business News.
For chip companies, helping innovative applications quickly open up the market is part of their ecological strategy. In the early days of smartphones, the “turnkey†solution made it popular, which led to a large number of smartphone manufacturers. At the same time, these chip companies have also entered the top of the profit distribution of the mobile phone industry chain.
To a certain extent, the future of the technology dividend is in the hands of companies that dare to eat crabs.
According to industry consensus, the number of devices accessing the Internet will increase from the current billion to 500 billion to 100 billion by 2020. Among them, the future application of consumer-grade smart devices will not only be limited to mobile phones, but also include wearable devices, smart home appliances, drones, connected cars, and even robots.
PC chip market leader Intel, mobile chip leader Qualcomm, domestic chip makers News, Datang, have set a new opportunity to meet IOT, Huawei Qilin chip is said to have made progress in the local home appliance market.
As a key player in the industry chain, Qualcomm's actions in the Internet of Things (IoT) are always receiving attention. In 2015, Qualcomm announced that its fiscal year 2014 and IoT-related revenues reached $1 billion. At GMIC2016, Joseph Bousaba, senior director of product management at Qualcomm's IOT division, disclosed the latest developments in its IOT business to media such as China Business News. "The shipment of IoT devices using Qualcomm technology has reached 1 billion. I mean 1 billion. Qualcomm's IoT devices are used outside the phone."
Joseph Bousaba said, "Specifically, in terms of smart homes and Internet TV, our share may be the first, with millions of shipments. Wearable, our share of wearable watches may also be ranked # 1. At the same time, Joseph Bousaba said that the 1 billion shipments also include sensors, drones, smart headsets and so on.
He also said that the business model of the IOT market and the smartphone market is very different. Specifically, in the smartphone market, Qualcomm needs to work intensively with several major customers to meet its needs, and deeply participate in the product development process of these terminal manufacturers, because several terminal manufacturers may account for the majority of market share, while in the IOT market, Its decentralization and diversification also determine the need to face partners with flexibility.
“In our IOT field, we have simplified some processes relatively. We also work with multiple distributors to provide products and technologies to the market through distributor channels. We also provide customers with different levels of customization through partners. Support and services," said Joseph Bousaba.
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