Dr. Shashua: "The ultimate goal of Mobileye is to cooperate with different vendors and develop and complete the REM map service technology that covers the world." During the CES 2016 show, the ADAS manufacturer Mobileye released REM (Road Experience Management) based on camera capture and recognition. With the increasing number of Mobileye's allies, the value of REM is once again amplified. Today, Nissan, the world's third-largest automaker, announced that it has reached a cooperation with Mobileye. In the future, Nissan Motors will also use REM maps to map and also help Mobileye update REM map data in real time. Mobileye's cooperation with Nissan Let's talk about what this partnership can bring to Nissan. After the cooperation is reached, Nissan Motors will get a map of the Road Book based on the global map to realize the positioning and navigation of the car. The service provided by Mobileye is also available. Includes real-time traffic reports for cars that integrate REM services to ensure that real-time networked smart cars have better navigation capabilities in real-world roads. In addition, the REM map also adds redundancy to Nissan's autopilot technology introduced in the coming years. For Mobileye, at the beginning of REM's launch, it emphasized the need for cooperation and common development: “REM provides technical and commercial channels for information sharing across industries, and REM aims to allow different original equipment manufacturers to participate in the feedback of this technology. Construction.†Therefore, there is not much difference between Nissan and its previous absorption of Volkswagen and BMW as partners: Nissan, the third-largest automaker in the world, has also joined the REM mapping system, which means that more and more cars are participating in REM maps. In the drawing and real-time updating work, the word “real-time update†is becoming more and more precious. Nissan has previously conducted an autonomous driving technology demonstration in London in cooperation with Mobileye. The REM map played the role of the underlying technical support in that demonstration. In addition, Nissan’s Pro Pilot ADAS system also used Mobileye’s Camera and visual recognition technology. 36B believes that Mobileye far exceeds the technical level of competing products (third-party tests show that Mobileye's latest camera has reached a 99.99% accurate recognition rate, and far exceeds other competing products on the supermarket) and its constant lobbying for REM mapping systems is mutually beneficial. The nature of the win eventually captured Nissan's "heart" and allowed the latter to join the REM crowdsourcing team. After winning Nissan, Mobileye’s strategy of “connecting and connecting with each other†achieved initial success. Since the launch of the REM mapping system at CES2016, many Mobileye executives including Mobileye founder and CTO Shashua have repeatedly called the platform for the product and spoke to the industry, calling on the industry to jointly build a REM map system in a crowdsourced manner. In the previous 36-year review article, we also analyzed Mobileye's courage to call on the entire industry to jointly improve the technical standards. Mobileye's position in the ADAS field is similar to that of Windows in the field of desktop operating systems. According to public information, by the end of 2016, Mobileye has occupied 75% of the market share of the ADAS market. According to the forecast of research institute Lux Research, by 2020, the penetration rate of the global ADAS market will increase from the current 3% to 57%, and by 2030 it will further increase to 92%. As a clear leader in the field of technology, Mobileye’s market share will further increase. This industry status gives Mobileye the courage to call for the industry to build a REM map system. In the announcement of Intel’s acquisition of Mobileye in early March, one data was disclosed. Up to now, as many as 13 of the top 20 car manufacturers in the world’s car sales have reached cooperation with Mobileye, together with the initial creation company Mobileye. The number of partners reached 27. Including Volkswagen, BMW, General Motors, Lucid Motors and today's Nissan that we know well. While successively taking down several heavyweight OEMs, in order to circumvent the REM map system to rely solely on the camera to draw, the generated 2D map may cause misjudgment in certain extreme environments. Mobileye also actively contacts the well-known high precision around the world. Map mappers, such as Here, Zenrin, etc., have also been involved in related cooperation. Dr. Shashua once revealed the ambition of the REM map system: "Mobileye's ultimate goal is to cooperate with different vendors and develop and complete the REM map service technology that covers the world." After taking Nissan, together with previous BMWs and Volkswagens, even if the low-end models without Mobileye cameras were excluded, the conservative estimates of "REM mapping carts" sold by Volkswagen, BMW and Nissan to the rest of the world in 2017 exceeded. With 10 million units, Mobileye has worked hard to operate crowd-sourced games for more than a year. From the perspective of the development of the automotive industry, the future of new models equipped with ADAS technology is the trend. The car company can get the REM map positioning technology only by using the Mobileye product and helping to draw the REM map system. For the graphic dealers and car dealers who also mapped the layout of the autopilot era, Mobileye is a very tough opponent. We believe that Nissan will not be the last one among the car companies that have joined the REM mapping system crowdsourced “friend circle†one after another. 燑br>
