Whoever has a glorious day, everyone has a day from glory to decline. This is market competition, there is no eternal winner, only eternal fighter.
Say that the Chinese market is a freak, or that the home appliance environment is in a bad order and chaos, and that living and living well can only last. If it is five years or even before, mention of Samsung, the most successful company in the "Sony Samsung Sharp 3S" camp, researchers and peers will all thumbs up, and they would like to praise their achievements in the flat-panel TV market. The dominance of the industry has not been shaken for 10 years and has never surpassed it.
But now? Regardless of the technical content or the design, Samsung has gradually lost ground, and even follow suit, and other companies have frequently been exceeded. Is Samsung's TV bustling?
In the past: it was brilliant
How many years have Samsung TV been the world's oldest player? Answering this question, you will know how brilliant it was.
In the author's impression, this should have been 10 years. Because I was involved in the color TV industry at that time, my memory was particularly profound.
In order to be precise, first ask Denim, Soso "DisplaySearch" this authoritative global research institution to see its data. In the second quarter of last year, Samsung has won the championship of global television sales for 38 consecutive quarters. In addition to last year's 2 and 3 quarters of this year, Samsung's record of reelection reached 43 quarters. Well, more than 10 years.
It can only be said that since the large-scale production of color TV sets, no company in history has reached such a high level.
Not long ago, when Sony released a quarterly report, Sony said that it had achieved profits one quarter after another, claiming that profits had been normalized. This is only five quarters, then Samsung has been the first in 43 consecutive quarters, and it is more powerful to say that he is the boss. In this comparison, you will know why Samsung is the best-performing enterprise in 3S.
The performance of this kind of big cow is still benefited from those years when the color TV industry was still relatively simple, just in the era of high technology. In the early days of LCD, Sharp, the father of LCD, failed to seize the opportunity to develop the upper reaches and wasted a great opportunity. The opportunity was seized by Korean Samsung and LG. Among them, the Samsung layout earlier, the upstream industry chain is more complete, so the advantages are highlighted.
Relying on its upstream advantages and integrating global resources, Samsung TV has rapidly increased its volume globally, winning the first place in multiple markets. This phenomenon has continued for four or five years. Later, with the successive start-up of the Taiwan panel and the mainland panel factory, Samsung's advantage in the upper reaches gradually disappeared.
However, thanks to the foundation laid in previous years, Samsung has tremendous financial resources for R&D. Therefore, in later years, Samsung’s products have always been the industry’s leading indicator. Especially at the beginning of the United States’ CES, Samsung’s TV booth is always a group of people. At that time, Samsung, China Red and other new fashion designs, advanced high-definition display technology, exquisite panel manufacturing technology, picture quality, is a TV card, but also other companies in the industry released new TV in April and April Follow the learning object.
This is Samsung, who has led the way for decades.
Now: Frequently surpassed
The past was brilliant. Samsung is still the world’s largest in terms of market share, but the situation has undergone qualitative changes. Especially in the Chinese market where there are many TV brands and the market is extremely active, Samsung has been continuously surpassed both in technology and design, quality and content. Boss.
This change began in the past few years when LCD technology sought to break through. It was intensified by Internet brands relying on the advantages of content to confound the TV industry, and nowadays the variety of new technologies is difficult to identify. The advantages of Samsung are also slow in the field of industry-consuming war. Slowly disappears.
The battle of LCD technology stalled around 2009, and Samsung took the lead in releasing LED TVs, trying to direct consumers from CCFLs to LEDs. However, it was later disclosed that LED is not an upgraded version of LCD, but only LCD TVs with backlights improved from CCFL. Many consumers feel misled. Samsung’s push for 3D TVs was also because the content did not end.
This feeling is so bad that in the following years, many consumers did not see the new technology does not buy TV, and even the enthusiasm for the replacement is reduced. Since then, Samsung, who is the leader, has also failed to recruit and recruit. The market once entered the technology and is not updated. It depends on the stock to maintain the stage of livelihood.
The color TV market is once again active. Starting with a large number of Internet brands such as LeTV, Xiaomi, Fengxing, Xiaoke, and PPTV, they used the content to stimulate the nerves of some young consumers, directly stimulating the follow-up of domestic color TV manufacturing brands. Representatives of foreign capital, from the beginning, worried that content control will no longer keep up with the new product launch speed of competing products. Samsung has lost a footing and Samsung, the first to use smart TV concept, has fallen behind in the smart TV era.
If there is concern in the content, Samsung's biggest crisis is the backwardness in display technology. In just four or five years, from leading to transcending, there are times when it is because of a misguided or self-perpetuating concept. Do not pay attention to the quality of technology brought down, the author previously in the microblogging quality of the main color TV brand statistics, Samsung because of quality issues were significantly higher than the proportion of complaints such as Hisense, Skyworth and TCL and other domestic first-tier color TV companies.
You know, four or five years ago, Samsung's large-screen OLED technology reserves are even worse than LGD; four or five years ago, Samsung's design is still able to show over the world; four or five years ago, Samsung first came up with gesture recognition and smart TV . But now, these advantages have slowly been caught up or even surpassed. Samsung has already become a follower from the leader.
Future: No trace
The data performance is more intuitive to reflect the poor performance of Samsung TV, using the data of Sino Excel to look at the market performance of Samsung TV in the past year. Among them, there was a steep downward slope in Samsung TV from September 2015 to February 2016. From the highest market share of 8.24% to 3.82%, it can be described as thrilling. Afterwards, it stabilized at about 5%, while it was previously at 6%.
Of course, Samsung is aware of this change and is also trying to maintain the status quo or return to the past through various efforts, but this effort has proved to be invalid again and again.
The most recent struggle took place during the National Day. Ovid Cloud Network's monitoring shows that before the National Day, Samsung launched a price promotion. As a result, sales of Samsung TV have really changed a lot over the past few days. The following is the performance of the Samsung market during the National Day holiday monitored by Ovid Cloud Network:
Take another look at the data from September 5 to October 2 in Yikang:
Obviously, Samsung’s downturn remains the same, and the growth rate of -27.4% still appears, and the online growth rate is only 50% due to promotions. Combined with the trend of previous sales, this growth rate will not be maintained for a long time.
As technology is getting weaker and weaker, and Samsung will only increase sales from price cuts, it will be difficult for Samsung to lead the market again in China. Because it was on the Samsung technology wars, from two or three years ago, other color TV companies have been making vigorous efforts to engage in research and development, including several representative companies, but also represents the current color TV industry, the latest technologies:
One is Hisense. By actively developing ULED technology and autonomous laser display technology, it has gradually become the overlord of the large-screen market. According to the latest data, Hisense's large-screen TVs with a 55-inch or higher share accounted for 17.66% of sales, surpassing Samsung as the new leader in the large-screen TV market. In the large-screen market of 85-inch and above, Hisense’s laser TV sales accounted for 51.92% of the total sales. Half of the country.
The second is LG. Samsung has worked on OLEDs, but then stopped, but LGD has been doing it. Currently on the large-screen OLED technology, Samsung has fallen behind a few LGD. Although LGD still needs to work hard in terms of cost reduction, its promotion camp is already in a large scale, including Skyworth, Konka, Changhong, as well as LeTV, which has been rumored for a long time, and it is likely that they will concentrate on OLED next year. By then, Samsung’s leading position in television will be achieved. Will be directly challenged.
The third is TCL. As a company that actively and cooperatively operates LeTV as a content operator, it is also the first company to promote quantum dots in technology, and TCL’s ideas are still very active. Although Samsung is now participating in quantum dots, it is already a participant, not a dominant one. Even QLEDs that were released from the wind some time ago were actually printed OLED technologies. Samsung's layout was also in a follow-up state after TCL's Huaxing Optoelectronics (which has successfully developed 32-inch printed OLED TVs).
In terms of these technologies, Samsung has no advantage. The only advantage is that it has been treated as a curved TV with Skyworth products. Although Samsung as an upstream vendor united multiple terminal manufacturers to push, which mainly with TCL to strengthen the cooperation to promote the surface, but for now, curved TV did not show a rapid growth trend.
Although there are forecasts that it is expected to increase the capacity to 4 million units next year, this is only a forecast. It is necessary to know that this year's forecast is 2.3 million units, and last year it was 1.5 million units. Next year it will have to achieve 100% growth to reach 4 million units. It can be difficult to say. Even if it is achieved, it will not be enough for the 50 million TV sales in the year.
summary:
From leading the market to being overtaken, losing one step, losing each step, and making surprises again and again, Samsung TV has been bustling in the Chinese market. It is said that the Chinese TV market is the epitome of the global market. If the passive status quo of the Chinese market can not cause Samsung to pay enough attention to it, then it will be sooner or later to give up the position of the boss in the global TV market.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Say that the Chinese market is a freak, or that the home appliance environment is in a bad order and chaos, and that living and living well can only last. If it is five years or even before, mention of Samsung, the most successful company in the "Sony Samsung Sharp 3S" camp, researchers and peers will all thumbs up, and they would like to praise their achievements in the flat-panel TV market. The dominance of the industry has not been shaken for 10 years and has never surpassed it.
But now? Regardless of the technical content or the design, Samsung has gradually lost ground, and even follow suit, and other companies have frequently been exceeded. Is Samsung's TV bustling?
In the past: it was brilliant
How many years have Samsung TV been the world's oldest player? Answering this question, you will know how brilliant it was.
In the author's impression, this should have been 10 years. Because I was involved in the color TV industry at that time, my memory was particularly profound.
In order to be precise, first ask Denim, Soso "DisplaySearch" this authoritative global research institution to see its data. In the second quarter of last year, Samsung has won the championship of global television sales for 38 consecutive quarters. In addition to last year's 2 and 3 quarters of this year, Samsung's record of reelection reached 43 quarters. Well, more than 10 years.
It can only be said that since the large-scale production of color TV sets, no company in history has reached such a high level.
Not long ago, when Sony released a quarterly report, Sony said that it had achieved profits one quarter after another, claiming that profits had been normalized. This is only five quarters, then Samsung has been the first in 43 consecutive quarters, and it is more powerful to say that he is the boss. In this comparison, you will know why Samsung is the best-performing enterprise in 3S.
The performance of this kind of big cow is still benefited from those years when the color TV industry was still relatively simple, just in the era of high technology. In the early days of LCD, Sharp, the father of LCD, failed to seize the opportunity to develop the upper reaches and wasted a great opportunity. The opportunity was seized by Korean Samsung and LG. Among them, the Samsung layout earlier, the upstream industry chain is more complete, so the advantages are highlighted.
Relying on its upstream advantages and integrating global resources, Samsung TV has rapidly increased its volume globally, winning the first place in multiple markets. This phenomenon has continued for four or five years. Later, with the successive start-up of the Taiwan panel and the mainland panel factory, Samsung's advantage in the upper reaches gradually disappeared.
However, thanks to the foundation laid in previous years, Samsung has tremendous financial resources for R&D. Therefore, in later years, Samsung’s products have always been the industry’s leading indicator. Especially at the beginning of the United States’ CES, Samsung’s TV booth is always a group of people. At that time, Samsung, China Red and other new fashion designs, advanced high-definition display technology, exquisite panel manufacturing technology, picture quality, is a TV card, but also other companies in the industry released new TV in April and April Follow the learning object.
This is Samsung, who has led the way for decades.
Now: Frequently surpassed
The past was brilliant. Samsung is still the world’s largest in terms of market share, but the situation has undergone qualitative changes. Especially in the Chinese market where there are many TV brands and the market is extremely active, Samsung has been continuously surpassed both in technology and design, quality and content. Boss.
This change began in the past few years when LCD technology sought to break through. It was intensified by Internet brands relying on the advantages of content to confound the TV industry, and nowadays the variety of new technologies is difficult to identify. The advantages of Samsung are also slow in the field of industry-consuming war. Slowly disappears.
The battle of LCD technology stalled around 2009, and Samsung took the lead in releasing LED TVs, trying to direct consumers from CCFLs to LEDs. However, it was later disclosed that LED is not an upgraded version of LCD, but only LCD TVs with backlights improved from CCFL. Many consumers feel misled. Samsung’s push for 3D TVs was also because the content did not end.
This feeling is so bad that in the following years, many consumers did not see the new technology does not buy TV, and even the enthusiasm for the replacement is reduced. Since then, Samsung, who is the leader, has also failed to recruit and recruit. The market once entered the technology and is not updated. It depends on the stock to maintain the stage of livelihood.
The color TV market is once again active. Starting with a large number of Internet brands such as LeTV, Xiaomi, Fengxing, Xiaoke, and PPTV, they used the content to stimulate the nerves of some young consumers, directly stimulating the follow-up of domestic color TV manufacturing brands. Representatives of foreign capital, from the beginning, worried that content control will no longer keep up with the new product launch speed of competing products. Samsung has lost a footing and Samsung, the first to use smart TV concept, has fallen behind in the smart TV era.
If there is concern in the content, Samsung's biggest crisis is the backwardness in display technology. In just four or five years, from leading to transcending, there are times when it is because of a misguided or self-perpetuating concept. Do not pay attention to the quality of technology brought down, the author previously in the microblogging quality of the main color TV brand statistics, Samsung because of quality issues were significantly higher than the proportion of complaints such as Hisense, Skyworth and TCL and other domestic first-tier color TV companies.
You know, four or five years ago, Samsung's large-screen OLED technology reserves are even worse than LGD; four or five years ago, Samsung's design is still able to show over the world; four or five years ago, Samsung first came up with gesture recognition and smart TV . But now, these advantages have slowly been caught up or even surpassed. Samsung has already become a follower from the leader.
Future: No trace
The data performance is more intuitive to reflect the poor performance of Samsung TV, using the data of Sino Excel to look at the market performance of Samsung TV in the past year. Among them, there was a steep downward slope in Samsung TV from September 2015 to February 2016. From the highest market share of 8.24% to 3.82%, it can be described as thrilling. Afterwards, it stabilized at about 5%, while it was previously at 6%.
Of course, Samsung is aware of this change and is also trying to maintain the status quo or return to the past through various efforts, but this effort has proved to be invalid again and again.
The most recent struggle took place during the National Day. Ovid Cloud Network's monitoring shows that before the National Day, Samsung launched a price promotion. As a result, sales of Samsung TV have really changed a lot over the past few days. The following is the performance of the Samsung market during the National Day holiday monitored by Ovid Cloud Network:
Take another look at the data from September 5 to October 2 in Yikang:
Obviously, Samsung’s downturn remains the same, and the growth rate of -27.4% still appears, and the online growth rate is only 50% due to promotions. Combined with the trend of previous sales, this growth rate will not be maintained for a long time.
As technology is getting weaker and weaker, and Samsung will only increase sales from price cuts, it will be difficult for Samsung to lead the market again in China. Because it was on the Samsung technology wars, from two or three years ago, other color TV companies have been making vigorous efforts to engage in research and development, including several representative companies, but also represents the current color TV industry, the latest technologies:
One is Hisense. By actively developing ULED technology and autonomous laser display technology, it has gradually become the overlord of the large-screen market. According to the latest data, Hisense's large-screen TVs with a 55-inch or higher share accounted for 17.66% of sales, surpassing Samsung as the new leader in the large-screen TV market. In the large-screen market of 85-inch and above, Hisense’s laser TV sales accounted for 51.92% of the total sales. Half of the country.
The second is LG. Samsung has worked on OLEDs, but then stopped, but LGD has been doing it. Currently on the large-screen OLED technology, Samsung has fallen behind a few LGD. Although LGD still needs to work hard in terms of cost reduction, its promotion camp is already in a large scale, including Skyworth, Konka, Changhong, as well as LeTV, which has been rumored for a long time, and it is likely that they will concentrate on OLED next year. By then, Samsung’s leading position in television will be achieved. Will be directly challenged.
The third is TCL. As a company that actively and cooperatively operates LeTV as a content operator, it is also the first company to promote quantum dots in technology, and TCL’s ideas are still very active. Although Samsung is now participating in quantum dots, it is already a participant, not a dominant one. Even QLEDs that were released from the wind some time ago were actually printed OLED technologies. Samsung's layout was also in a follow-up state after TCL's Huaxing Optoelectronics (which has successfully developed 32-inch printed OLED TVs).
In terms of these technologies, Samsung has no advantage. The only advantage is that it has been treated as a curved TV with Skyworth products. Although Samsung as an upstream vendor united multiple terminal manufacturers to push, which mainly with TCL to strengthen the cooperation to promote the surface, but for now, curved TV did not show a rapid growth trend.
Although there are forecasts that it is expected to increase the capacity to 4 million units next year, this is only a forecast. It is necessary to know that this year's forecast is 2.3 million units, and last year it was 1.5 million units. Next year it will have to achieve 100% growth to reach 4 million units. It can be difficult to say. Even if it is achieved, it will not be enough for the 50 million TV sales in the year.
summary:
From leading the market to being overtaken, losing one step, losing each step, and making surprises again and again, Samsung TV has been bustling in the Chinese market. It is said that the Chinese TV market is the epitome of the global market. If the passive status quo of the Chinese market can not cause Samsung to pay enough attention to it, then it will be sooner or later to give up the position of the boss in the global TV market.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.