IT168 Information When 4K TVs become popular, who will take over the next one? There is no doubt that HDR technology, which is highly recommended by the industry, is the biggest opportunity to speed up the TV upgrade cycle, as shown by the twice-a-year increase in industry standards. On September 12th, the Consumer Electronics Survey Office of the China Electronic Chamber of Commerce held the “HDR Display Certification Technical Specification Upgrade Seminar†in Beijing to directly promote HDR to the 2.0 era. Samsung SUHD TV is characterized by “excellent HDR quality†and “consumer preferenceâ€. The two HDR TV awards set a new HDR standard.
In fact, in March this year, the China Electronic Chamber of Commerce and the China Electronics Standardization Institute released the "HDR Display Certification Technical Specification." However, due to the growing popularity of HDR technology, especially at the opening ceremony of the Rio Olympic Games, the United States “NBC†applied 4K HDR technology to shoot, allowing the American people to experience the impact of HDR technology in a painstaking manner. The ceiling has been broken through by TV brands such as Samsung and Sony. The higher-standard HDR standard has emerged.
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At the seminar, Sun Qifeng, engineer of the Digital TV Standard Compliance Testing Center of the Ministry of Industry and Information Technology, introduced the indicators to be adjusted and added to the new specifications. For example, the peak luminance (LCD) was upgraded from the original 800 nit to 1000 nit, and color coordinate deviation and color reproduction were increased. The indicators, which means that the color TV industry will once again usher in the harsh test, through the upgrade assessment of television will directly enter the era of HDR 2.0.
As the TV brand that first introduced the HDR technology, Samsung recognized the HDR 2.0 era with the full recognition of “picture quality + productâ€, and has once again established a new HDR standard. Among them, the ultra-high dynamic range of Samsung's SUHD TV has been unanimously recognized by professionals. The KS9800 won the "HDR TV Excellence in Image Quality Award," and "Consumer-loved HDR Television" was captured by the KS8800. It is reported that the Samsung SUHD TV peak brightness is higher than 1000nit, while the black field brightness is lower than 0.05nit. Whether it is the moment of fireworks blooming or the shadow of the night, Samsung SUHD TV can clearly restore every color and detail, as if it were See General.
Not only that, Samsung still leads the industry in the key link of the HDR industry chain, HDR. As we all know, HDR is an end-to-end solution for shooting, production, transmission, and display. Only the maturity of the display technology does not mean that the entire HDR industry chain has been developed, because the TV industry has been driving hardware to drive content. On the trajectory of flourishing development, “walkingâ€, 4K is the case, first there is 4K TV to have the appearance of ultra-high definition content. Samsung has reached a long-term strategic cooperation agreement with the famous Hollywood film maker 20th Century Fox. They have used SUHD technology to remake the 4K HDR version of the "Youth School" and promised to launch hundreds of HDR films.
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According to Lu Jiebo, a well-known home appliance expert and deputy secretary-general of the China Electronic Chamber of Commerce, HDR technology is a brand new revolution for the color TV industry, bringing a qualitative leap to the picture quality and becoming a threshold for new color TV products entering the high-end market this year. . With the exertion of HDR technology by Chinese and foreign color TV companies, the widespread adoption of HDR TV will be just around the corner.
The “HDR TV Market Research Analysis Report†released by the Consumer Electronics Survey Office of the China Electronics Chamber of Commerce shows that there are currently 11 brands, more than 40 series, more than 70 HDR TVs on sale, and HDR TVs focusing on 55-inch and 65-inch TVs. , accounting for more than 70% of the entire HDR market. It is expected that the overall sales this year will be within 1 million units, and consumption is expected to grow exponentially next year.
AVC's monitoring data also showed that the market penetration of HDR TV's retail volume in the first half of 2016 reached 6.8%, and this figure is expected to climb to 8.4% throughout the year, and the market prospect is very broad.