LED industry competition intensifies Dehao Runda's short-term gross profit margin is difficult to stabilize

The semi-annual financial report shows that from January to June 2015, Dehao Runda's operating income reached 2.054 billion yuan, an increase of 6.15% year-on-year; the net profit attributable to shareholders of listed companies was 14.88 million yuan, a decrease of 54.63% compared with the same period of last year.

The competition in the LED industry has intensified, and the prices of related LED chips and lighting products continue to decline. The revenue of the company's main LED chips and application products decreased by 5.53% year-on-year. In terms of product gross profit margin, the company's consolidated gross profit margin decreased by 5.66 percentage points in the first half of the year, mainly due to the decline in the price of LED chips and application products and the decline in the proportion of high-margin LED products. The overall gross profit margin of the company's LED products declined in the first half of the year. 9.48%, the decline is obvious.

In the face of the decline in performance in the first half of the year, Dehao Runda still needs to be cautious about the improvement of operations in the second half of the year.

The competition in the LED industry has intensified, and the continued decline in the price of LED chips and downstream lighting products has put more pressure on enterprises. Although the penetration rate of LEDs continues to increase, the profit margins of LED chips and lighting companies are constantly being compressed. The overall gross profit performance in the future will still be dragged down by the decline in LED chips and lighting prices.

Continue to adjust the LED business product structure, if the proportion of high-margin LED display products revenue continues to decrease, in the short term, Dehao Runda's gross profit margin is difficult to stabilize.

Recently, let Dehao Run reach the focus of the LED industry is the rumors of many mergers and acquisitions, involving the OSRAM lighting business and a domestic listed LED companies.

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