LED business layout market faces double difficulties

With the advent of LED lighting products, it has caused great impact on traditional lighting companies, and its traditional dealer pipeline has become more crowded, LED lighting has entered a diversified era.

Market survey data show that mainland LED lighting companies have exceeded 10,000, LED application companies nearly 7,000, and most LED lighting business personnel from traditional lighting companies turn over, because of the shackles of the mode of thinking, most of the market strategy using layout terminal pipeline The market is dominated by franchisees.

Layout Market Establishing Brand LED Enterprises Faced with Double Difficulty and Struggle for Distribution of Distributors At present, excellent dealers in mainland China are scarce resources, and are still monopolized by traditional lighting companies. The second and third tier lamps and lantern dealers are affected by the regulation of state real estate, and the days are even more difficult. . As far as the Shenzhen market is concerned, since July of this year, some dealers in the building materials market have been withdrawing due to capital chain breaks. For example, art dealers withdrew from the 6th, another withdrew from the 3, and Huaqiangbei LED procurement center. The average monthly withdrawal of two and so on.

Obviously, when the lighting distributors in the country are facing the cold market, traditional lighting companies and LED lighting companies have to seize the end market, and the result must be the pipeline for most companies to die.

Since last year, LED export enterprises have turned to domestic sales due to sharp drop in orders. For LED lighting companies, entering the terminal pipeline market either finds franchisees or directly enters terminals to open branded outlets. However, it is very difficult to develop franchise dealers. Most lighting dealers choose LED lighting companies to be more cautious. The reason is that the terminal market is flooded with inferior LED products, and there is no real LED brand in the terminal market.

Provoke price war to build a brand is difficult At present, there are too many LED companies in the market, and some companies have provoked a price war. If they want to eliminate their opponents and land on the beach, the representative is Mulinsen. Mulinsen's 3W bulb lamp gives the dealer a price of 8 yuan, and the distributor sells the terminal at a price of about 14 yuan. The price of the Mulinsen 3W bulb lamp is already very close to the price of the 5W energy-saving lamp on the market. It poses a threat to 5W energy-saving lamps.

The looting of the terminal market around lighting dealers has become more intense. The rectangular lighting adopts the exhibition board mode to open the door of the dealer. As long as the dealer is willing to sell the rectangular lighting products, they send the exhibition boards, prepare the model, and do not need the distributors to press the stocks. The sales are completed and then delivered to the door.