In the car market, the joint venture brand has an absolute advantage, especially the Volkswagen Legion is very crazy, occupying half of the best-selling cars.
Self-owned brands are relatively weak in the sedan market. So, in the most mainstream A-class sedan market, how about the seats of independent brands? The following table shows the top ten sales of self-owned brand A-class cars in June this year.
Geely is relatively strong in the sedan market
Geely's market performance this year is commendable, and even Geely has significantly increased its sales target this year to 1.1 million units. Geely has achieved sales of 530,000 units in the first half of this year.
With such development momentum, Geely has almost no pressure to complete the annual target of 1.1 million vehicles. Geely is likely to surpass the Great Wall this year, and will have a battle with Changan.
Geely has a trump card in the sedan and SUV markets. According to the sales data of June, the sales of Emgrand and Vision are both over 10,000, of which the sales of Emgrand reached 15,000. In addition, Emgrand GL also has more than 8,000 vehicles, which can also be called excellent performance.
Geely's position in the sedan market is very stable, which is the winning weapon for Geely to defeat the Great Wall.
BYD two models enter the top ten
Judging from the top 10 models of independent A-class sales, BYD has two models, namely F3 and pure electric vehicle e5.
BYD F3 is a veteran, witnessed the glory of BYD, and witnessed the fall of BYD. F3 relies on low prices and still fights in the market, and the monthly sales can be around 10,000, which is not easy.
It’s just that BYD F3 doesn’t know how long it will kill in this fierce market. BYD's speed sharp and G5 have been eliminated by the market and become a passing sight.
The BYD e5 is the only new energy vehicle to enter the top ten. In June, the sales volume was 3,206. The restriction of the first-tier cities has played a key role.
Ai Ruize 5 Li Bao Chery sales
Chery’s sales this year are also not very optimistic. The Chery Group’s sales volume in the first half of this year was 315,000 units, but this sales result included the joint venture brand Qoros and Jaguar Land Rover.
In the first half of the year, Jaguar Land Rover's three domestic models (discovered God, Aurora and XFL) sold 36,684 vehicles in China, and the number of visitors was 0.59 million, which means that Chery's own brands (Chery and Kay Wing) sold only 27.2 in the first half of the year. Ten thousand, almost half of Geely.
In addition, Chery's export volume in the first half of this year was 54,000 units, which shows that Chery is quite depressed in the domestic market.
Chery's current sales of more than 10,000 models are almost only the Ariza 5, SUV including the Tiggo 7, can not achieve 10,000. But as the competition in the car market intensifies, how long it takes for Arrizo 5 to be a problem. Chery is in urgent need of a new, more competitive model.
summary
The performance of independent brands in the car market is really not good. The main reason is that the price of joint venture products continues to be depressed. In particular, some special models launched by joint venture brands have greatly pressured their own brands through substantial discounts.
Self-owned brands must keep the car market, and only through the stronger and more cost-effective models can they gain the favor of consumers.
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