Recently, an advertisement for Audi’s used car has sparked widespread criticism online. The ad, which was first aired in May and titled "The Dimensional Part of Audi Used Car Advertising," has been accused of objectifying women and treating them like used cars. The video shows a wedding scene where the mother-in-law intrudes on the newlyweds, examining the bride's nose, ears, and mouth before giving an approving thumbs-up. This scene then transitions into the Audi used car sales pitch, with phrases like “important decisions require caution†and “Audi used car online 4S store, official certification ensures quality.â€
After being exposed by a netizen named "@è„¸ä¾ " on Weibo, the ad went viral, drawing heavy backlash from the public. Many criticized the ad for disrespecting women and reducing individuals to objects for evaluation. In response, FAW-Volkswagen Audi issued an apology letter, acknowledging the lack of sensitivity in the ad's creative concept and details. They admitted that the content was inappropriate and failed to show proper respect for women.
On July 19th, Audi officially apologized and withdrew the ad. The company explained that the ad was created by the used car division of Audi's Chinese joint venture, and its unintended message clearly contradicted their core values. Despite the controversy, the incident seems to have had an unexpected effect—Audi’s Weibo followers surged to 1.75 million.
Interestingly, Audi's quick apology and subsequent presence onçƒæœ (hot search lists) have kept the conversation alive. Some netizens have responded humorously, turning the situation into a moment of shared amusement. Others have speculated whether this was intentional marketing or merely an oversight.
As for me, I can't help but wonder if this was a calculated move to gain attention. Either way, the ad has certainly generated buzz, whether positive or negative. What do you think? Was this a well-thought-out strategy or simply a regrettable mistake? Let me know your thoughts!
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