ULED challenges OLED Hisense to display technology to Germany

On September 4, 2015 International Consumer Electronics Show (IFA2015) officially opened its curtain in Berlin, Germany. The world's major digital and home appliance manufacturers brought products together, and China’s home appliance giant Hisense also appeared with several products. This time, Hisense ingenuity compared its own unique ULED TV with OLED TV. Obviously, the smoke of the TV show war has not been dispersed.


Hisense brings a lot of TV new products for IFA2015

Not long ago, Konka and Skyworth announced the mass production of OLED TVs in succession, and said that OLED TVs are the future leaders in the color TV market. However, Hisense disagreed with this statement by its peers, that in the color gamut, contrast, dynamic compensation Shanghai ULED not lower than the OLED, but in energy consumption and prices are much lower, ULED display technology is the future mainstream. Subsequently, Hisense released 65-inch and 55-inch ULED curved screen 4K TVs in New York, and publicly challenged OLED technology.
ULED's "squeal" obviously touched the nerves of Skyworth. Skyworth's executive deputy general manager Yang Xiaojun of China's marketing headquarters responded by saying: "Hisense vowed not to do OLED TV, if he really does not do OLED in the next three years, I lose him 30,000 yuan. "For a time, the display of color TVs is full of warfare.

Hisense apparently brought this smell of gunpowder to Berlin’s IFA venue. Hisense is almost exclusively ULED TV. This is quite unique in the entire venue, surrounded by OLED TVs and Quantum TV. What's more interesting is that Hisense has also set up a special face to face wall, placing ULED TV and OLED TV side by side, so that the viewer can intuitively compare the image effects. In a moment, the contrast wall attracted a lot of spectators to stop and watch.


The contrast wall attracted many viewers to stop watching

Of course, dare to compete with OLED, ULED TV itself is still very powerful. Compared with LED TVs, ULED TVs have improved dynamic contrast, making the screen more realistic and natural, with a richer sense of depth, and watching high-speed motion images without tailing or other undesirable phenomena.

The courage to challenge the opponent proves Hisense's courage and strength, but who will be the winner in the future? It is OLED or ULED, which takes time to give the answer.

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