Toshiba's European lighting business executive, Francois Seguineau, said in a telephone interview that lighting fixtures have become the key to expansion as customers' demand for a comprehensive system of LEDs at home has risen.
Due to their small size and high energy efficiency, LEDs have gradually replaced traditional light bulbs. LEDs also have a long life. Toshiba's expansion plans threaten the leading position of European leaders such as Royal Philips Electronics NV NL-PHIA and Osram Licht AG in the global market. The global LED market will reach $42 billion by 2019. Toshiba sold LEDs only in Japan before 2009.
Seguino estimates that Toshiba's current unit sales ranks among the top 20 in the European LED market. Saigono said: "We continue to grow not by LED lights, but by lighting. In 2013, 20% of our revenue came from the lighting industry. In 2014, our goal was 40%."
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