The major websites have entered a mature period of investment in home-made dramas. Youku and iQiyi are no longer eager to pursue big-name actors, traffic stars and so-called “best-selling books†stories in choosing themes and actors, but they still win the favor of the audience. On the contrary, the "Actusetter 2", which Tencent and TVB have collaborated with, has given people some questions. Intense competition, "Athletes 2" difficult to pull It is probably a bit exaggerated to say that this year's domestic drama is a "golden age", but it is true that by September this year, there have been a lot of exquisite products on the screen drama market. From the beginning of the year, “Ghost Blowing Lights to the Ancient City†to the drama “Uncensored Crime†and “The Night's Chaseâ€, plus two “Anti-Black†and “Apostles†with strong Hong Kong film colors 2 ", these dramas not only watch a large number of people, in the audience's heart of the word of mouth is also very good, such as "White Night" in the watercress on nearly 50,000 people evaluation, hit a 9.1 high score, this figure is only like "Daqin Empire "Dummy Dynasty 1566" and other recognized theatrical dramas can be par with each other and can be called a miracle. The recent three episodes of the highly popular drama “The Uncensored Crimeâ€, “The White Night Pursuit†and “The Apostle II†which were broadcast in the same period came from three major video platforms – iQiyi, Youku and Tencent. Among them, the good reputation of the first two suspense dramas is relatively uncontroversial. On the contrary, it is thought that with the success of the previous work, the "Internet of Apostles II" of the first drama in the near future can be satisfactorily conceived. The first part of the “Actresswalker†appeared in 2014. It is a genuine Hong Kong production drama produced by TVB. Popular stars Lin Feng and Hua Dan Charmaine starred in the same year. It was the highest rating in the year and won the best drama of the year. At the same time, this drama is also very popular in the mainland. In those years when the hit rate was not much water, it created a hit rate of hundreds of millions. In the current decline of TVB, it has indeed created a rare phenomenon. Even the supporting actor Xu Shaoxiong has become a big fan of the role of “happy brotherâ€. With such a good business prospect, the production of sequels is naturally a matter of course. However, when the sequel was determined to be produced, TVB lovers Lin Feng and Charmaine had left the nest. Ever since, the new investor Tencent has turned this drama into a prequel. The lack of participation of male and female protagonists does affect the perception of the first audience. The score did not reach the first score of 8.1 points. At present, there are only 7.7 - of course, 7.7 points have also been high, at least compared to these In those years, the situation of those heroes, such as Xian Xia and Xiu Zhen, was already a lot better. However, in this year's hot episodes, such a "high score" of 7.7 points did not even rank in the first tier - it was really "net drama drama". High-quality net play together to explain the site's self-made drama into maturity Why are so many episodes suddenly emerging this year? Mainly the major websites have entered a mature period for the investment in homemade dramas. Youku and Iqiyi no longer pursue the big-name actors and so-called “best-selling book†stories in their selection of themes and actors. “Uncensored Crime†has original novels, and its original authors have a reputation among suspense novels. It's still a niche; "White Night" is even an original screenplay. There is no "flowing niche" in both dramas, but it still wins the favor of the platform. On the contrary, the cooperation between Tencent and TVB has caused people to have certain doubts. It is well-known that TVB plays have a unique taste of Hong Kong. Can Tencent accurately grasp the characteristics of Hong Kong plays? This probably takes a long time to run in. Of course, in reality, TVB is only one of the copyright parties of Tencent's video cooperation. How the two cooperate and cooperate with each other is not unreasonable. Just as other video sites have begun to look away from the so-called hot IP, focus on content or even originality, Tencent still holds a bunch of hot IP copyright - the profits of the 8 "Ghost Blowing Lamps" series may be enough Eat for several years? But then what? There is also a lesson to be learnt that the "Ghost Blowing the Lights of Makino", which Ikiki has previously valued, is not only considered as a "fake ghost blow", but also has a very low reputation and click-through rate. This is not a bad thing. This year, iqiyi’s “overturned discrepancies†of “crime without a license†not only shows that in the field of network drama, the concept of scramble and the sale of IP are also almost out of order. It also proves the importance of high-quality plays and other performers. . If the future of iQiyi and Youku can continue to do network drama as the vigor of these suspenseful dramas, Tencent backed by the good luck may not be so calm.
