[Text / high-tech LED - lighting market September issue Zhou Jianhua]
"This is a benchmark event for LED products to open the terminal market, but in the short term, it will not have a significant impact on the market share of traditional lighting." Hu Wei, director of marketing planning of Zhejiang Sunshine Lighting Group Co., Ltd., for three consecutive years The company that won the bid for the state subsidized energy-saving lamp project, Sunshine also won the bid for the LED energy-saving subsidy project this year.
The tender involves a total of 10 specifications of LED street lights, LED tunnel lights, LED downlights, and reflective self-ballasted LED lights. In the end, 113 companies participated in the bidding, and a total of 606 bidding products.
A logistics company that has been selling first-line brands such as Opus and Sanxiong Aurora in Kunming, Yunnan, said: “The national level is facing LED subsidies just like the energy-saving lamps of the year. The significance is macro-promotion, which is phased and regional, and will not affect. To the national end market, because the market will eventually restore the commercial essence."
Compared with more than 6,000 LED application companies in the country, the number of companies participating in the bidding is only 1/60 of them. Only 39 companies have finally joined the subsidy “feastâ€, 10 of which are listed companies. In addition to three traditional lighting listed companies such as Foshan Lighting, the other seven listed companies have accumulated in the LED application field for two to three years. Obviously, both scale and technology represent the current mainstream level in the industry.
Even so, some of the heads of the listed companies still believe that the amount of subsidies is relatively small for the company, mainly playing a demonstration role. Taking sunlight lighting as an example, the company's LED business has tens of millions of revenue last year, but by the end of this year, LED business revenue may exceed 200 million yuan, mainly due to the maturity of consumer terminals and the rapid growth of the company's own channels. Development, winning more is more to the role of the brand.
Price is still the biggest obstacle
"Although we take this bid very seriously, the main focus is on the promotion of ordinary energy-saving lamps." The head of Xiamen Tongshida Lighting Marketing, which won the bid for the LED downlight project, told reporters that even if financial subsidies were obtained, With the current price of LED lights, there is still a certain distance from entering the homes of ordinary people. “Unless those families just need to use LED lights, the energy-saving lamps with moderate prices are easier to promote. After all, several times the price difference is there.â€
It is understood that this year, Fujian won the bid for the national energy-saving lamp subsidy project, in the household energy-saving lamps, the winning products range from 5W to 24W, the lowest bid price is 7 yuan / only, the highest is 13 yuan / only. According to the regulations, these energy-saving lamps will be promoted and sold by state subsidies. The subsidy funds will be indirectly subsidized, and the financial subsidies will be given to the winning bidders, and then the bid-winning enterprises will sell them to the end users at the price after the bidding agreement minus the financial subsidy funds.
According to the subsidy situation in previous years, 50% subsidy will be given to each lamp of urban and rural residents. The price of Fujian residents purchasing “financial subsidy energy-saving lamps†this year is 3.5 yuan/only to 6.5 yuan/only.
For example, a 5 watt LED lamp (which can replace a 12 watt energy-saving lamp) has a minimum bid price of 29.5 yuan. According to the financial subsidy of 30%, the public still needs to spend 18 yuan to buy it.
The industry believes that due to the power-saving effect and service life of LEDs, it may be more popular with commercial and industrial companies, "because they need to use lamps for a long time."
The comprehensive analysis table of the power, price and price per watt of the winning product
"This is a benchmark event for LED products to open the terminal market, but in the short term, it will not have a significant impact on the market share of traditional lighting." Hu Wei, director of marketing planning of Zhejiang Sunshine Lighting Group Co., Ltd., for three consecutive years The company that won the bid for the state subsidized energy-saving lamp project, Sunshine also won the bid for the LED energy-saving subsidy project this year.
The tender involves a total of 10 specifications of LED street lights, LED tunnel lights, LED downlights, and reflective self-ballasted LED lights. In the end, 113 companies participated in the bidding, and a total of 606 bidding products.
A logistics company that has been selling first-line brands such as Opus and Sanxiong Aurora in Kunming, Yunnan, said: “The national level is facing LED subsidies just like the energy-saving lamps of the year. The significance is macro-promotion, which is phased and regional, and will not affect. To the national end market, because the market will eventually restore the commercial essence."
Compared with more than 6,000 LED application companies in the country, the number of companies participating in the bidding is only 1/60 of them. Only 39 companies have finally joined the subsidy “feastâ€, 10 of which are listed companies. In addition to three traditional lighting listed companies such as Foshan Lighting, the other seven listed companies have accumulated in the LED application field for two to three years. Obviously, both scale and technology represent the current mainstream level in the industry.
Even so, some of the heads of the listed companies still believe that the amount of subsidies is relatively small for the company, mainly playing a demonstration role. Taking sunlight lighting as an example, the company's LED business has tens of millions of revenue last year, but by the end of this year, LED business revenue may exceed 200 million yuan, mainly due to the maturity of consumer terminals and the rapid growth of the company's own channels. Development, winning more is more to the role of the brand.
Price is still the biggest obstacle
"Although we take this bid very seriously, the main focus is on the promotion of ordinary energy-saving lamps." The head of Xiamen Tongshida Lighting Marketing, which won the bid for the LED downlight project, told reporters that even if financial subsidies were obtained, With the current price of LED lights, there is still a certain distance from entering the homes of ordinary people. “Unless those families just need to use LED lights, the energy-saving lamps with moderate prices are easier to promote. After all, several times the price difference is there.â€
It is understood that this year, Fujian won the bid for the national energy-saving lamp subsidy project, in the household energy-saving lamps, the winning products range from 5W to 24W, the lowest bid price is 7 yuan / only, the highest is 13 yuan / only. According to the regulations, these energy-saving lamps will be promoted and sold by state subsidies. The subsidy funds will be indirectly subsidized, and the financial subsidies will be given to the winning bidders, and then the bid-winning enterprises will sell them to the end users at the price after the bidding agreement minus the financial subsidy funds.
According to the subsidy situation in previous years, 50% subsidy will be given to each lamp of urban and rural residents. The price of Fujian residents purchasing “financial subsidy energy-saving lamps†this year is 3.5 yuan/only to 6.5 yuan/only.
For example, a 5 watt LED lamp (which can replace a 12 watt energy-saving lamp) has a minimum bid price of 29.5 yuan. According to the financial subsidy of 30%, the public still needs to spend 18 yuan to buy it.
The industry believes that due to the power-saving effect and service life of LEDs, it may be more popular with commercial and industrial companies, "because they need to use lamps for a long time."
The comprehensive analysis table of the power, price and price per watt of the winning product
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