TCL Multimedia Stores 8.041 million Smart TVs in September

After the Hang Seng Index fell sharply on the previous trading day, the Hang Seng Index continued its downward trend yesterday.

TCL Multimedia (1070.HK) bucked the trend and rose 3.3%. It closed at HK$4.01 in late trade and gained 2.3% throughout the day. Market analysis said that the reason for the rise in stock prices came from the good news of turning losses into profits in the forecast for the last three quarters of last night.

On the evening of the 11th, TCL Multimedia announced that in the third quarter 2016 positive earnings forecast, TCL Group expects the consolidated earnings recorded in the nine months ended September 30, 2016 to turn a profit in the same period of last year.

In a separate announcement issued by the TCL Corporation in September 2016 on sales of major products and service business, TCL’s sales of major products made good progress in September and the first three quarters, of which sales of smart TVs, home appliances and LCD panels continued to increase year-on-year. .


The report pointed out that cumulative sales of TCL Smart TV reached 8.041 million units in the first nine months, an increase of 59.5% year-on-year, but total sales of LCD TVs in September fell slightly by 2.4% to approximately 1,084,000 units.

In terms of content operations, TCL's number of smart TV activation users and daily live users continued to grow.

It is worth noting that with the continuous growth of emerging markets and North American business, combined with the significant increase in sales of strategic ODM business, the cumulative LCD TV sales from January to September increased by 27.5% year-on-year to approximately 7.77 million units, oversea markets LCD TVs have already sold more than the domestic market.

In September, TCL Multimedia launched the high-end sub-brand "Chuangyi" Chuangyi (XESS), and released TV series X1 and X2 series for high-end users, and invited Lang Ping to serve as the spokesperson for XESS TV products.

The forecast stated that the "exchange loss" problem that caused major blows to the results last year was under control. Since the "exchange reform" in August 2015, the yuan has depreciated sharply against the US dollar.

Although the exchange rate has slowed down this year, the cumulative rate is still huge. At present, the renminbi is in a depreciation cycle. Enterprises should carefully configure and clear the dollar debt in order to maximize the removal of unknown exchange risks. If the market does not have systematic risks in the future, domestic mainstream TVs are expected to Manufacturers' annual results will be profitable.

The HEA learned from the Exchange that TCL Multimedia’s audited three-quarter official performance report was published on the 24th of this month.

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