According to relevant research institutions, retail sales of smart TVs are expected to increase by 5.7% year-on-year in 2017, and retail sales will reach 144.5 billion yuan. It is estimated that the retail penetration rate of smart TVs will reach 93%. The color TV market will enter the “Smart TV era†completely. Industry analysts believe that smart TVs have a “multiple†trend in product functionality, but most of the functional applications are focused on young user groups to develop designs. But the elderly who spend 3 to 5 hours a day watching TV are "fearful" about the so-called smart TVs. In the face of a wide range of remote controls and layers of nested interfaces, the elderly can only choose the most commonly used. The functions of tune-up, tune-up, etc., and other intelligent functions are in name only, and some functions and interfaces are still consumption traps. According to statistics, the old people's satisfaction with existing television is 73%. The main pain points are mainly concentrated on the use of remote controls and functions and external ports. As the oldest and most loyal user group of “watching TVâ€, the elderly, although some TV brands have made customized products for sale and promotion, the overall feeling is that they are not sustainable enough. There is no continuation of intensive cultivation in this segment of the elderly population, and no real “elderly†products have been formed to address the pain points of elderly users. For this market "deplorable situation", color TV giant Changhong United Kang Yi Technology recently announced in Jingdong Beijing headquarters, will launch "Xiaoxin" TV series. While solving the cumbersome and painful point of operation, it also specially develops an “emotional†application system interface for middle-aged and elderly people, and enters a special customized interface to enable remote assistance, video calling, film and video push, one-click assistance, appointment registration, and remote consultation. The "features" that are most often needed by older people. Mr. Guo Dexuan, deputy general manager of Sichuan Changhong Electric Appliance Co., Ltd. and chairman of Sichuan Changhong Multimedia Industry Group, said at the press conference that Changhong and Kangye cooperated to launch the Xiaoxin series TV, which is not only easy to operate but also convenient to use. One of the bigger points of appeal is to use this TV to bring parents and children closer together. The Chinese have always followed the traditional virtues of “being good and filial piety first,†but nowadays, due to asymmetrical economic needs, many young people choose to work hard in a foreign land and stay away from their parents. Parents are worried that how to use technology and network technology to allow parents to feel the warmth of affection, this may be the original intention of the birth of filial core TV. It is reported that Xiaoxin TV supports the interaction between mobile phones and TVs, and can remotely broadcast programs for parents to do a proper filial piety. In addition, it can also realize online appointments, remote medical consultations and health consultations, which not only saves a lot of time, but also adds more protection to the healthy life of parents. You can video call and share photos from your phone to your TV wherever you are. Let the old man in your home know what you are doing. The old man receives pictures transmitted by the children on TV and feels the joys and sorrows of the family. Parents who are home-based pensioners do not feel lonely. In addition to those above mentioned functional features, Changhong. Kangxi "filial core TV" in the same quality to maintain "Changhong products must be reliable" characteristics. Xiaoxin TV uses a 3A 4K panel with a resolution of 3840x2160. It can display the quality of movies and videos in a true and natural manner. The screen is soft and clear. It effectively reduces the harm of blue light and protects the health of the elderly. The new TV system has 43, 49, and 55. Size, the product is equipped with Android 5.1 system, CPU uses dual-core CA53 frequency reached 1.4GHz. In terms of pricing, 49-inch filial TV products cost 3,680 yuan; 43-inch and 55-inch filial TV products sell for 3,380 yuan and 4,380 yuan respectively. This release will release 43, 49, and 55-inch filial piety new TV products, 49-inch on March 26 in Jingdong Mall, China Post and other channels began to sell, 43 and 55-inch will be available on May 1. Comments: In the future competition in the TV market, in addition to technical and quality competitions, it is also necessary to accurately differentiate the market to play “difference cards.†Changhong launched Tencent’s children's TV last year, and now it started to serve as a filial piety TV for older users. On the other hand, Changhong is demonstrating that it is necessary to do intensive cultivation in different market segments, and at the same time, it must also give a brand to other color TV brands. In the future development of new TV products, it is imperative to avoid death on the ground of “high, respectful, and profound†television. The most practical user's pain points to do the most suitable product, this may be more to win the market's recognition. 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