For a long time, when it comes to cross-border television, we can only think of LeTV and Xiaomi.
However, after 2015, major manufacturers collectively launched self-owned brand televisions across the border, and for a time the TV industry without new topics became lively. The emergence of "traditional television, Internet TV, operator TV, content provider TV, license plate television" made consumers shout: "It really looks drunk."
On May 26th, Beijing Gehua CATV Network Co., Ltd. released the "Gehua TV" 4K Fusion All-in-One. With curiosity about the TV, the electric technology conducted an exclusive interview with Luo Xiaobu, Deputy General Manager of Gehua.
Why are everyone publishing TV?
Before the advent of Internet TV, the biggest dilemma for traditional TV manufacturers was the lack of user stickiness. After the TVs were sold out, they were cut off from consumers. However, after Xiaomi and LeTV considered the cross-border Internet TV industry, it changed the profit model of the TV industry that used to make profits through hardware, and obtained long-term profits through value-added services such as advertising, video, and games.
The follow-up cross-border TVs also have “everythingâ€, such as carrier TV bundled with broadband services, license plate TV, content provider TV charge an annual fee, and even more manufacturers are in order to occupy a place in the TV market , "Since all your friends have made it, then we must also send it."
Facing the cross-border “chaotic phenomenon†of the television industry, some industry players are not optimistic, and the radicals have issued the words, “The ticket holder must die!†remarks.
In this regard, Luo Xiaobu believes that "in the era of the Internet, we can no longer use traditional eyes to watch TVs, mobile phones and other terminals." The current manufacturers have released their own brand television, is a reflection of the trend of the market, the face of smart TV Both traditional vendors and Internet vendors are novices, and they need to explore multiple business models.
At the same time, he also said, “Although all companies are now all in one machine, they have already exposed the problem of inconsistency. In the age of the Internet of Things, television terminals are very rich, but there is still no exchange of content, so it is still not like mobile phones. It will directly fight prices and fight performance."
Manufacturers cross-sector television, is nothing more than the hope that the user resources, through TV to transform a greater value space, in the transition bottleneck search for new profit models. The focus of competition lies on the "soft power" of television. From optimizing the operation of smart TV systems, to the exploration of video, games, education, shopping, and other television-based content, they have become the focus of all parties.
Why does Gehua also broadcast TV when everyone sends TV?
It is worth noting that the TV released by Gehua is not a completely self-owned TV brand, but also the name of Skyworth and Hisense.
Luo Xiaobu explained to this, "Gehua understands its positioning. We are only a cable network operator and are not very good at TV production. What we need to do now is how to cooperate with the entire TV industry chain."
It can be predicted that products such as "Gehua Haier TV" and "Gehua TCL TV" may be launched in the future, similar to the customized mobile phones jointly launched by telecom operators and handset manufacturers. "After the launch of the all-in-one machine, the set-top box's baggage was thrown to the TV manufacturers. Before Gehua has been unable to go this step, the future users can choose to buy Gehua's set-top box to match the TV, you can also choose one machine, as opposed to the market in Beijing Gehua has been open to all TV manufacturers. After all, we have to go to market." Luo Xiaobu said.
Coincidentally, on the day of the release of Gehua TV, the licensee Fangfang Guofang (CIBN) also released its own-brand TV. Luo Xiaobu explained that "It is different from CIBN's use of TV terminals to output its own content. Gehua itself is doing cable television transmission. First, it can ensure that Gehua TV can receive standard cable television signals while guaranteeing licenses such as BesTV. Other content of the party."
According to electric science and technology, Gehua Cable is the only network operator responsible for the construction, development, operation, management, and maintenance of cable television networks in Beijing, and it is the "geographical, human, and harmonious" of the Beijing-Tianjin-Hebei region. As of the end of December 2014, Gehua has owned 5.51 million cable TV users and 4.2 million high-definition interactive TV users.
In the background of the over-exploitation of traditional TVs to smart TVs, the limited TV network occupies certain advantages in the home Internet access. Compared with the traditional hardware manufacturers, operators with network transmission channels and various content resources and value-added services are deeply tied up with users. Ding, precision marketing and other aspects have more advantages.
In addition, Luo Xiaobu also disclosed the future development direction of Gehua to electric technology. TV games must have its own business model. The business model of Gehua is the Disney model. According to its introduction The so-called Disney model is to use the game content to drive the sale of toy products around the game to gain profits.
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