LeTV: Leading the TV Industry into the Big Screen Ecosystem 2.0 Era


LeTV held the “National Carnival” conference in Beijing today and announced that it will continue to give back fans and warm up 919 fans’ festivals. From now on to September 18, it will combine JD.com and Tmall to create a “national carnival season” and set off a big screen. storm. In addition, LeTV also released the world’s first smart router to support member sharing. The carnival price is 99 yuan, and 3 months of LeTV mobile movie and TV member service is included. During the carnival season, LeTV will also launch a variety of explosive accessories, and the official sale has been Simulated gun "Super Gun King" sold during the trial sale period.


According to Zhang Zhiwei, vice president of sales of LePar Holdings LePar, LeTV first entered the field of smart TV. With the advantages of ultimate experience, rich content services, and high cost performance, LeTV has led the era of the big screen ecosystem 1.0. "Now, LeTV will lead the television industry into the era of the Big Screen Ecosystem 2.0. This will not only enhance the convergence of content and experience, but will also provide more services and create even greater benefits. value."

Zhang Zhiwei stated that LeTV currently has more than 100,000 episodes of TV dramas, 5,000 movies, etc., and has the most complete rights to the rights of television and movie rights in China. It covers nearly 450 CDN nodes worldwide, and has 7Tb of export bandwidth. The first intelligent ecosystem EUI TV version, and LeStore, which has China's first smart TV application market, now super TV has become a smart TV market and has become China's smart TV brand, but we have never stopped because all this is only large. Screen Ecosystem 1.0 era.

"Super TV will also lead the television industry into the era of the big screen ecosystem 2.0. This will not only be the convergence of exciting content and the enhancement of the ultimate experience, but will also provide more services and create greater value through the ecological countermeasures. Including platform response, content anti-reverse, terminal anti-product and anti-application."

At the platform anti-level: First, LeTV Cloud pioneered the Vaas model, opened up a win-win situation, opened up the content production to the entire industry chain, provided 4K-level global cloud broadcast/on-demand neutral services, built nearly 450 CDN nodes, and became a global player. Customer and user's "bridge of science and technology culture"; Secondly, LePar pioneered the "O2O+C2B+ crowdfunding" multi-dimensional integrated cooperation model, fully bearing LeTV's ecological environment. As of the end of June this year, the number of LeBook LeShop experience stores opened exceeded 1,500. This year will reach 3,000 stores.

In the content anti-level, the small era 4 can be described as a successful IP marketing case. In addition to the hot box office, the official surrounding derivatives such as the small-time version of paper towels and T-shirts are also sold out. At the same time, 4 times wallpaper, calendar, star alarm clock, exclusive Content, etc. are all logged in to terminals such as super mobile phones, and Super Premiere is also broadcast live on LeTV Super TV and Super Mobile Phone. On July 30th, 2015, Little Time 4: Soul End and Special Edition will be on line for full-screen broadcast. Super Mobile Phone and Super TV will be broadcast simultaneously with the cinema.

At the terminal anti-level, EUI is an ecologically-interactive zone that spans terminals. Users can seamlessly experience music-based ecology in multiple smart devices, with multiple screens and multiple screens. Not only can the super mobile phone become the super-television's smart remote controller, and it can be used to tune in, quickly install applications, recognize music wallpapers, etc., and it can also be used to socialize while watching TV and using cell phones to launch barrage. In addition, Le Super Mobile MAX wireless HDMI function can achieve low latency wireless transmission 1080P ultra high definition video.

At the application anti-level, LeStore has become the only eco-friendly application store in the world. In 2015-2016, the revenue from intermodal transportation was divided into 0 strategies, and 100% of non-profit developers have formed five special experiences and services, including large-screen customized applications. Extreme interactive experience, fast download, immersive experience, one-stop service.



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