IT168 information to buy television to buy large-screen television, this consumer trend in the National Day National Day Golden Week performance is particularly evident. According to the data from the retail monitoring data of China Yikang TV, during the National Day (September 26-October 9th), large-screen TV consumption ushered in a major outbreak. TVs with 55 inches or more accounted for 45.78% of the total TV sales, which increased year-on-year. With an increase of 11.35 percentage points, sales accounted for 67.76%, an increase of 10.17 percentage points over the same period of last year. The retail volume of the 85-inch and larger super-screen television market increased by 169.9% year-on-year, which is arguably the biggest gain for TV brands.
Benefiting from the growth of large-screen consumption, Hisense TV, which features large-screen laser televisions and ultra-high-quality ULEDs, has secured the "China's No. 1" throne. During the National Day, Hisense's large-screen televisions with 55-inch or larger sales accounted for 17.66%, surpassing Samsung as the new overlord of the large-screen TV market. In the 85-inch and above ultra-large screen market, Hisense's laser TV sales accounted for 51.92% of the total, accounting for half of the total.
As an emerging TV category, why does Hisense's laser television shake the strong position of Japanese and Korean companies in the large-screen TV market? Four major advantages may be to solve the puzzle.
First of all, the price advantage is prominent, Hisense 88-inch laser TV is priced at 40,000 yuan, while Samsung's LCD TV of the same size is priced as high as 140,000-16 million (quoted by Zhongguancun), and Baihe LCD TV is even as high as 600,000; Second, Hisense Laser TV adopts laser reflection imaging technology and possesses 217 core patented technologies. It is true, natural, and non-radiative. The visual comfort is 20% higher than that of paper reading. Third, the product line of Hisense Laser TV is more perfect. It covers the mainstream sizes of 88-inch, 100-inch, and 120-inch, and today released the world's first ultra-short-focus 4K laser TV with DLP. Fourth, Hisense laser TV's service level is far higher than the national standard. To provide users with on-site measurement, design, delivery, installation, commissioning, after-sales integration services, the main parts of the five-year warranty service policy, outstanding service advantages.