Drum washing machine companies face high inventory pressure

The new energy efficiency standard of the washing machine will be implemented on October 1. The supermarkets will promote the washing machine that is about to withdraw from the market. According to industry analysts, after the implementation of the new energy efficiency standard, 70% of the drum washing machine products will be delisted. .

Drum washing machine retail sales rise in early July

According to Ovid Consulting's data, in the first two weeks of July, the retail volume of drum washing machines continued to increase. During the first week (07.07-07.14), the share of retail sales of drum washing machines was 31.3%, a 3.8 percentage point increase from the previous quarter. During the second week (07.15-07.21), the share of retail sales of drum washing machines was 33.2%, up 1.9 percentage points month-on-month.

The implementation of new energy efficiency standards soon, the store has also increased the promotional efforts, of which the author found that two, three energy-saving products more preferential efforts, the seller will discount on the small and medium-sized brands of two energy products, such promotional efforts Also unprecedented, there are industry analysts, the implementation of new energy efficiency standards will bring business promotion climax.

70% drum washing machine products face delisting

Sino-Iceon Data predicts that the domestic washing machine retail market in 2013 will have 33.93 million units of sales, and the market will maintain a 7.4% growth. Among them, the retail volume of the Washing Machine Washer was 20.8 million units, and the retail volume of the drum washing machine was 4.9 million units. According to industry insiders, the market share of drum washing machines in 2013 will increase from 30.96% in 2012 to 36.35%, and the market share of Washing Machine Products will gradually decrease.

The new energy efficiency standard for washing machine products is that the current level of energy efficiency of the washing machine will be reduced to 5, the existing 2 to 5 products can not be posted energy efficiency label. This will mean that 70% of drum washing machine products will face delisting, and more than half of the washing machines will not be able to sell.

Enterprises face high inventory pressure

In response to the new energy efficiency standards, the author learned from the store that home appliance companies have not yet given specific standards and notices, and sales staff also said that the new standards implemented on October 1 may bring a new wave of promotions in September. Because businesses want to digest inventory. There are industry insiders said that if the implementation of the new standard, the home appliance companies still have not finished sales of non-compliance products, which will bring greater pressure on the company's inventory, in the annual report or reflected.

For home appliance companies to speak, clean up the inventory must be carried out immediately, the implementation of energy-saving subsidies does bring about adjustments to the product structure, with the implementation of new standards, home appliance companies will enter the threshold for entry into energy-saving products will improve, large companies Because of the technical R&D support, the pressure may not be great. This is a test for SMEs. Enterprises should actively adjust their market strategies to face high inventory pressure.