After more than two years of rapid growth, the domestic flat-panel TV market has begun to mature, and the city's sales have been declining.
Yesterday, the domestic financial TV giant Skyworth Digital (00751.HK) released its 2010 financial report showing that as of March 31, 2011, Skyworth's revenue last year was HK$24.39 billion, up 6.9% year-on-year, and its net profit was HK$1.281 billion, down 3.4% year-on-year. . Zhang Xuebin, Chairman of Skyworth Digital’s Board of Directors, reluctantly stated that the overall sales volume of color TVs fell by 11.2% year-on-year, but the company's overall revenue steadily increased due to the rapid increase in sales of digital set-top boxes.
“In the second half of this year, the domestic flat-panel TV market will fall into a fierce price war.†Zhong Yikang analyst Peng Xiandong told the “First Financial Daily†yesterday that sales of domestic flat-panel TVs in the domestic market have experienced a negative growth of 1% in the first five months of this year. Thanks to the growth in the rural market, sales of domestic flat-panel TVs have maintained a positive growth of 2.7% in the first five months.
In fact, the Skyworth Digital Annual Report across the first quarter of 2011 has clearly outlined the trend of the domestic flat-panel TV market this year.
According to the Skyworth Digital Annual Report, Skyworth TV product sales revenue for the current fiscal year was HK$20.163 billion, a year-on-year decrease of 1.8%; of which, domestic market sales revenue was HK$19,103 million, which was a year-on-year decline of 0.7%, and domestic flat-panel TV sales were 6.26 million units. However, Skyworth Digital's figure for the first half of 2010 was that domestic sales of flat-panel TVs increased by 9.3% year-on-year, and sales increased by 3.4% year-on-year. A one-and-a-half drop in the above figures shows that since the fourth quarter of last year, Skyworth’s TV sales have shown a significant negative growth in the domestic market.
“Because of the macroeconomic reasons, coupled with the weakening of policy stimulus effects such as home appliances to the countryside and trade-in, the domestic flat-panel TV market has shown signs of weakness.†Peng Xiandong pointed out that the monitoring data of Zhongyi Kang in 470 cities across the country showed that in February this year, In May, the sales volume of flat-panel TVs in the above cities fell by 36% and 13% respectively. Fortunately, “51 Promotions†led to the negative growth of sales of domestic flat-panel TVs in the first 5 months of the domestic market of only 1%.
Peng Xiandong revealed that at the beginning of the year, the domestic color TV makers also estimated that there will be a 15% increase in sales of the domestic flat-panel TV market this year, but now it has basically dropped to around 10%.
From this point of view, domestic color TV manufacturers will face enormous operating pressure this year.
“After the domestic flat-panel TV market enters a mature period, the competition strategies of major TV manufacturers have also basically converged.†According to relevant persons from the TCL Multimedia Division overseas, on the one hand, color TV manufacturers are accelerating their alliance with LED backlight manufacturers in order to lower product costs from the upstream of the industry; On the other hand, it has expanded its sales in overseas markets, especially Southeast Asia, South Asia, and Latin America.
Yesterday, the domestic financial TV giant Skyworth Digital (00751.HK) released its 2010 financial report showing that as of March 31, 2011, Skyworth's revenue last year was HK$24.39 billion, up 6.9% year-on-year, and its net profit was HK$1.281 billion, down 3.4% year-on-year. . Zhang Xuebin, Chairman of Skyworth Digital’s Board of Directors, reluctantly stated that the overall sales volume of color TVs fell by 11.2% year-on-year, but the company's overall revenue steadily increased due to the rapid increase in sales of digital set-top boxes.
“In the second half of this year, the domestic flat-panel TV market will fall into a fierce price war.†Zhong Yikang analyst Peng Xiandong told the “First Financial Daily†yesterday that sales of domestic flat-panel TVs in the domestic market have experienced a negative growth of 1% in the first five months of this year. Thanks to the growth in the rural market, sales of domestic flat-panel TVs have maintained a positive growth of 2.7% in the first five months.
In fact, the Skyworth Digital Annual Report across the first quarter of 2011 has clearly outlined the trend of the domestic flat-panel TV market this year.
According to the Skyworth Digital Annual Report, Skyworth TV product sales revenue for the current fiscal year was HK$20.163 billion, a year-on-year decrease of 1.8%; of which, domestic market sales revenue was HK$19,103 million, which was a year-on-year decline of 0.7%, and domestic flat-panel TV sales were 6.26 million units. However, Skyworth Digital's figure for the first half of 2010 was that domestic sales of flat-panel TVs increased by 9.3% year-on-year, and sales increased by 3.4% year-on-year. A one-and-a-half drop in the above figures shows that since the fourth quarter of last year, Skyworth’s TV sales have shown a significant negative growth in the domestic market.
“Because of the macroeconomic reasons, coupled with the weakening of policy stimulus effects such as home appliances to the countryside and trade-in, the domestic flat-panel TV market has shown signs of weakness.†Peng Xiandong pointed out that the monitoring data of Zhongyi Kang in 470 cities across the country showed that in February this year, In May, the sales volume of flat-panel TVs in the above cities fell by 36% and 13% respectively. Fortunately, “51 Promotions†led to the negative growth of sales of domestic flat-panel TVs in the first 5 months of the domestic market of only 1%.
Peng Xiandong revealed that at the beginning of the year, the domestic color TV makers also estimated that there will be a 15% increase in sales of the domestic flat-panel TV market this year, but now it has basically dropped to around 10%.
From this point of view, domestic color TV manufacturers will face enormous operating pressure this year.
“After the domestic flat-panel TV market enters a mature period, the competition strategies of major TV manufacturers have also basically converged.†According to relevant persons from the TCL Multimedia Division overseas, on the one hand, color TV manufacturers are accelerating their alliance with LED backlight manufacturers in order to lower product costs from the upstream of the industry; On the other hand, it has expanded its sales in overseas markets, especially Southeast Asia, South Asia, and Latin America.
Ruichang Commodity Packaging Co., Ltd. , http://www.nbcosmeticpackaging.com