No matter what others say, Wang Donglei firmly believes that the spring of LED is coming. To this end, the Chinese LED industry leader born in the winter of 1964, is very good at crouching and waiting for opportunities. He is not tall, but he has a kind of pointing and temperament; his style is polite, but his eyes are stunned and cannot be refused. Even if you choose a seat, don't talk, just lead the people around you, and raise your hand, it is his favorite place.
Some people say that Wang Donglei is a natural gambler. Hao gambling small appliances, one of the world's three large and small home appliance companies, the acquisition of the United States famous small household appliances ACA, the company listed in just eight years, the current market value of 10.4 billion; gambling LED, led the Dehao Runda transformation in 2009, only five years Time is ranked in the top five in the world, becoming China's only full-industry chain R&D and manufacturing enterprise.
A Chinese boss of the world's top 500 companies once told Wang Donglei that your clothes zipper opened and the inside was bold.
Wang Donglei admits that he dares to "bet". Since 2010, he has invested nearly 7 billion yuan in transformation for three consecutive years to build the LED Empire. Especially in 2012, despite the many challenges faced by the LED industry, under the pressure of overcapacity, contraction of Chinese government incentives, market adjustment and other factors, he still acquired NVC, the largest LED lighting company in China at the end of the year.
When the clash of NVC lighting was too busy, NVC's share price once fell by 35%. In just a few days, Wang Donglei, who has always been low-key, unexpectedly and quickly attacked, and decisively took NVC, just like a crocodile that was cold and predatory.
Wang Donglei’s big handwriting made his peers horrified. For a time, the matter is like boiling. Will the LED industry become the next solar energy? Can the bread machine king be a high-tech enterprise? An LED industry insider described the transformation of Wang Donglei as a battle in the past.
Nowadays, in a doubtful voice, Wang Donglei's Guangdong Dehao Runda Group has basically completed the layout of LED midstream and downstream industries, built the entire industrial chain, successfully transformed into a domestic LED leading enterprise, and the world's most important compound semiconductor. manufacturer.
Wang Donglei in front of him does not have the "big gambler" Zhang Yang. He did not evade the embarrassment of his heart, and his eyes often showed some simple smiles. In his view, these things are just the result of step by step and strategizing.
But Wang Donglei wants to go further. His goal is to build a world-class lighting company like Philips and Osram, leaving a world-class company in China for the rest of his life.
Do it, you have to be the boss.
Doing a good thing in life Dong Lei has a famous saying: To be the boss.
His natural entrepreneurial character does not allow him to be partial, but first, he has to do one thing to the extreme. He believes that concentration is a valuable quality. "If one thing doesn't do the top three in the world, I won't do the second thing."
After leading Dehao Runda from the bread machine to achieve new home appliances, from industry to capital operation, from manufacturing to design three upgrades, and become the world's top three small home appliance companies, Wang Donglei began to seek strategic transformation for enterprises.
This time, he cut off the lithium iron phosphate battery project that had invested more than 30 million at that time, and gave up the solar energy project that was heavily subsidized and hot, and chose the LED industry. Just do it. This time, his goal is still the top three in the world.
Recalling the choice at the time, Wang Donglei said eight words in an understatement, "going down the house and doing everything possible."
Before the gamble of 7 billion to enter the LED industry, Wang Donglei and other family brothers holding shares held a family meeting. At this meeting, he told them that if the transformation is successful, he will create a world-class enterprise; if it fails, the struggle of the past two decades will end and declare bankruptcy. Wang Donglei’s heart made the worst plan.
This decision is quite a bit paranoid in the outside world. Various doubts came from the face. Wang Donglei was not moved. "Whenever I look at things, no matter what others say, they will do it and never look back."
Behind the gamble, it is not a arrogant and bloody Wang Donglei. More is rational and cautious before starting.
When a large amount of money poured into the solar industry, Wang Donglei kept the unique calmness of an engineer in the face of temptation. "With the existing solar power generation technology, the cost of power generation that can be achieved to the utmost is also a piece of money. The cost of using coal to generate electricity is two and a half, and the cost of generating electricity by water is one cent. So if there is no Subsidies, who are going to buy you from the solar energy people?" When the other year was unpopular, some people said that he was stupid, but he said, "I can't put my life on someone else's belt."
Wang Donglei, who was born in science and engineering, paid great attention to the analysis of data when making decisions. He calculated his account for himself. Although the LED manufacturing cost was still very expensive at the time, according to the growth curve, Wang Donglei believed that between 2014 and 2016, its cost would drop to the standard of traditional energy-saving lamps, but its life is 10 times, while energy-saving efficiency and energy-saving The lamp ratio is ≥50%, the ratio of incandescent lamps is >90%, and it is a clean light source without pollution. It is different from the mercury pollution of energy-saving lamps. In the market will be able to completely replace the traditional light source.
But good at calculations is not always omnipotent. In the face of big strategic opportunities, entrepreneurial intuition is often more important than data. The fourth industrial revolution brought about by semiconductor lighting is making the entire lighting industry under tremendous changes. Just like when doing small appliances, Wang Donglei’s keen market insight once again told him that this is the inevitable development direction of China’s manufacturing industry.
Today, the "motor" of the market has started. Eighty percent of the customers who entered the NVC store this year subscribed for LED products. Wang Donglei is optimistic that the early spring of LED has arrived. In the next three to five years, the LED industry has a bright future. Because of his decisiveness, before the Chinese LED market was about to break out, Dehao Runda had already completed the global layout of the LED industry ahead of the end of last year.
By the end of 2012, due to the acquisition of NVC Lighting, DHL Runda has 36 exclusive regional distributors of NVC, 3,029 stores covering 31 provinces, municipalities and autonomous regions in China, and covering 19 countries and regions around the world. 19 overseas dealers. However, Wang Donglei, who is good at planning in advance and waiting for opportunities, does not stop there. Now, after NVC, he is still looking for opportunities on a global scale, hoping to continue his goal of “the world's top three†as soon as possible through mergers and acquisitions.
But if Chinese manufacturing is to become a world-class enterprise, the brand is a problem that cannot be avoided. Western brands have spent hundreds of years precipitating to establish their status today. Despite the fact that there is still a distance between the recognition and the goal, Wang Donglei still insisted that "the difference is far from being afraid. We used to ride bicycles. Now, isn't there a car that has been opened yet? It is not impossible to open a plane in the future."
Wang Donglei thinks that he is a person who has lived in the past. Like the entrepreneurs of the same generation, he is an idealist who has always remembered the belief of “revitalizing China†when he was studying. "I am almost fifty, and there are still ten years at most. I have to do this before I retire," said Wang Donglei. "People do one thing in their lives. Even if others say that I am stupid, I must do it well." "
Some people say that Wang Donglei is a natural gambler. Hao gambling small appliances, one of the world's three large and small home appliance companies, the acquisition of the United States famous small household appliances ACA, the company listed in just eight years, the current market value of 10.4 billion; gambling LED, led the Dehao Runda transformation in 2009, only five years Time is ranked in the top five in the world, becoming China's only full-industry chain R&D and manufacturing enterprise.
A Chinese boss of the world's top 500 companies once told Wang Donglei that your clothes zipper opened and the inside was bold.
Wang Donglei admits that he dares to "bet". Since 2010, he has invested nearly 7 billion yuan in transformation for three consecutive years to build the LED Empire. Especially in 2012, despite the many challenges faced by the LED industry, under the pressure of overcapacity, contraction of Chinese government incentives, market adjustment and other factors, he still acquired NVC, the largest LED lighting company in China at the end of the year.
When the clash of NVC lighting was too busy, NVC's share price once fell by 35%. In just a few days, Wang Donglei, who has always been low-key, unexpectedly and quickly attacked, and decisively took NVC, just like a crocodile that was cold and predatory.
Wang Donglei’s big handwriting made his peers horrified. For a time, the matter is like boiling. Will the LED industry become the next solar energy? Can the bread machine king be a high-tech enterprise? An LED industry insider described the transformation of Wang Donglei as a battle in the past.
Nowadays, in a doubtful voice, Wang Donglei's Guangdong Dehao Runda Group has basically completed the layout of LED midstream and downstream industries, built the entire industrial chain, successfully transformed into a domestic LED leading enterprise, and the world's most important compound semiconductor. manufacturer.
Wang Donglei in front of him does not have the "big gambler" Zhang Yang. He did not evade the embarrassment of his heart, and his eyes often showed some simple smiles. In his view, these things are just the result of step by step and strategizing.
But Wang Donglei wants to go further. His goal is to build a world-class lighting company like Philips and Osram, leaving a world-class company in China for the rest of his life.
Do it, you have to be the boss.
Doing a good thing in life Dong Lei has a famous saying: To be the boss.
His natural entrepreneurial character does not allow him to be partial, but first, he has to do one thing to the extreme. He believes that concentration is a valuable quality. "If one thing doesn't do the top three in the world, I won't do the second thing."
After leading Dehao Runda from the bread machine to achieve new home appliances, from industry to capital operation, from manufacturing to design three upgrades, and become the world's top three small home appliance companies, Wang Donglei began to seek strategic transformation for enterprises.
This time, he cut off the lithium iron phosphate battery project that had invested more than 30 million at that time, and gave up the solar energy project that was heavily subsidized and hot, and chose the LED industry. Just do it. This time, his goal is still the top three in the world.
Recalling the choice at the time, Wang Donglei said eight words in an understatement, "going down the house and doing everything possible."
Before the gamble of 7 billion to enter the LED industry, Wang Donglei and other family brothers holding shares held a family meeting. At this meeting, he told them that if the transformation is successful, he will create a world-class enterprise; if it fails, the struggle of the past two decades will end and declare bankruptcy. Wang Donglei’s heart made the worst plan.
This decision is quite a bit paranoid in the outside world. Various doubts came from the face. Wang Donglei was not moved. "Whenever I look at things, no matter what others say, they will do it and never look back."
Behind the gamble, it is not a arrogant and bloody Wang Donglei. More is rational and cautious before starting.
When a large amount of money poured into the solar industry, Wang Donglei kept the unique calmness of an engineer in the face of temptation. "With the existing solar power generation technology, the cost of power generation that can be achieved to the utmost is also a piece of money. The cost of using coal to generate electricity is two and a half, and the cost of generating electricity by water is one cent. So if there is no Subsidies, who are going to buy you from the solar energy people?" When the other year was unpopular, some people said that he was stupid, but he said, "I can't put my life on someone else's belt."
Wang Donglei, who was born in science and engineering, paid great attention to the analysis of data when making decisions. He calculated his account for himself. Although the LED manufacturing cost was still very expensive at the time, according to the growth curve, Wang Donglei believed that between 2014 and 2016, its cost would drop to the standard of traditional energy-saving lamps, but its life is 10 times, while energy-saving efficiency and energy-saving The lamp ratio is ≥50%, the ratio of incandescent lamps is >90%, and it is a clean light source without pollution. It is different from the mercury pollution of energy-saving lamps. In the market will be able to completely replace the traditional light source.
But good at calculations is not always omnipotent. In the face of big strategic opportunities, entrepreneurial intuition is often more important than data. The fourth industrial revolution brought about by semiconductor lighting is making the entire lighting industry under tremendous changes. Just like when doing small appliances, Wang Donglei’s keen market insight once again told him that this is the inevitable development direction of China’s manufacturing industry.
Today, the "motor" of the market has started. Eighty percent of the customers who entered the NVC store this year subscribed for LED products. Wang Donglei is optimistic that the early spring of LED has arrived. In the next three to five years, the LED industry has a bright future. Because of his decisiveness, before the Chinese LED market was about to break out, Dehao Runda had already completed the global layout of the LED industry ahead of the end of last year.
By the end of 2012, due to the acquisition of NVC Lighting, DHL Runda has 36 exclusive regional distributors of NVC, 3,029 stores covering 31 provinces, municipalities and autonomous regions in China, and covering 19 countries and regions around the world. 19 overseas dealers. However, Wang Donglei, who is good at planning in advance and waiting for opportunities, does not stop there. Now, after NVC, he is still looking for opportunities on a global scale, hoping to continue his goal of “the world's top three†as soon as possible through mergers and acquisitions.
But if Chinese manufacturing is to become a world-class enterprise, the brand is a problem that cannot be avoided. Western brands have spent hundreds of years precipitating to establish their status today. Despite the fact that there is still a distance between the recognition and the goal, Wang Donglei still insisted that "the difference is far from being afraid. We used to ride bicycles. Now, isn't there a car that has been opened yet? It is not impossible to open a plane in the future."
Wang Donglei thinks that he is a person who has lived in the past. Like the entrepreneurs of the same generation, he is an idealist who has always remembered the belief of “revitalizing China†when he was studying. "I am almost fifty, and there are still ten years at most. I have to do this before I retire," said Wang Donglei. "People do one thing in their lives. Even if others say that I am stupid, I must do it well." "
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