Dead laser TV! Hisense Establishes Independent Laser Display Company

April 18, 2017 news, today's Hisense TV, not only is a household name in China, but also widely known in foreign countries. Especially after becoming the first Chinese consumer electronics brand sponsor in the nearly 100 years since the World Cup was established, not only has the global share of Hisense TV products been increased, but also it has greatly enhanced the reputation of Hisense brand and has become an internationally renowned brand.
Yesterday, Hisense formally announced the establishment of Qingdao Hisense Laser TV Co., Ltd. This was also interpreted by the industry as the key signal for Hisense's death. In fact, after 10 years of research and development, Hisense laser TV has become the absolute main force in the large-screen TV market.


We all know that in recent years, the color TV industry has entered the upgrading period of display technology, and technologies such as OLED, quantum dots, and lasers have also shown a hegemony. Brand manufacturers also have their own preferences, and of these, Hisense continues to Plus laser television.
For Hisense, current laser televisions have achieved brightness, color saturation, and even exceeded the level of LCD TVs, and can be viewed directly in the daily environment without shading. More importantly, Hisense TV also has a staggering advantage in terms of price. Take 100-inch TV as an example, the market price is more than 300,000 yuan, but Hisense TV using ultra-short focal laser technology, 100-inch large screen 4K TV is priced at only 79,999 yuan, no doubt much more than the people.
Not only that, in the survey report on authoritative consumer satisfaction issued by the United States, Hisense products received far more praise than even Samsung, becoming one of the top four TV brands that consumers are most satisfied with. Undoubtedly, ultra-high visibility and eye-catching market performance make laser TV have a good market prospect and strong vitality. According to data from the first quarter of 2017, the market share of Hisense laser TVs in the ultra-large screen TVs with a size of 85 inches and above is as high as 57.96%, and the market share of large-screen TVs with an 80-inch and above has exceeded 30%. The downward trend of the TV industry as a whole has bucked the trend.

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